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(SARASOTA, Fla. – Aug. 28, 2008 – One You Security) Last week, a widely cited, running tally of reported data breaches involving personal consumer information indicated that the number to date in 2008 had already surpassed the total for 2007. The pace of reported data breaches suggested that the final number for 2008 would be at least one-third greater than last year’s. Furthermore, the total number of records containing sensitive personal information involved in security breaches in the United States since January 2005 had surpassed 235 million as of Aug. 19, according to another source. With much of the data containing Social Security numbers, consumers need to invest in protective services that allow them to transform their information into something useless to financial fraudsters, said Robert Siciliano, widely televised and quoted identity theft protection expert and chief security analyst for One You Security, LLC.

"It’s unfair that consumers must cede control of their personal information to organizations, when these organizations seem to lose the data on any given day of the week," said Siciliano. "But it’s an unpleasant reality unchangeable at the moment. In the meantime, and for the foreseeable future, the best way for consumers to take back some control over their identifying data is to enroll in a service that keeps an eye on the information afterward and does everything it can to render their Social Security numbers useless to financial fraudsters."

Subscribers to One You Security receive newsletters and special alerts from Siciliano. Through these, they get the latest information on data breaches and learn more about identity theft prevention. Chief security analyst for One You Security and a member of the Bank Fraud & IT Security Report‘s editorial board, Siciliano regularly discusses data security and consumer protection on CNBC, on NBC’s "Today Show," FOX News Network and elsewhere.

Last week, the Identity Theft Resource Center revealed that its tally of the number of reported data breaches in 2008 had reached 449 as of Aug. 22, three more than the total for the entire year of 2007. The pace suggested that the final number for 2008 would be more than one-third higher than last year’s. Furthermore, according to the Privacy Rights Clearinghouse, the total number of records containing sensitive personal information involved in security breaches in the U.S. since January of 2005 had reached 236,805,918 as of Aug. 9, 2008.

"No matter how consumers look at it, the volume of breaches has been breathtaking," said Chris Harris, president and CEO of One You Security. "While it is certainly unacceptable that organizations in possession of their customers’ personal information lose it with such alarming frequency, consumers’ only real recourse is to invest in protection after the fact. Fortunately, One You is a viable choice for them. One You’s service not only dredges the Internet every day to unearth the online haunts where thieves post stolen, personal information, but also renders consumers’ Social Security numbers functionally useless to these same thieves, who would otherwise use the information to commit financial fraud."

Consumers who choose One You Security do so in part because the company strives to transform their Social Security numbers into meaningless strings of digits of no use to thieves. The firm backs all its offerings with a 100 percent service guarantee.

YouTube video below shows Siciliano on FOX News Network, where he explains how the ubiquity of Social Security numbers as universal identifiers helps thieves online and off-line. A collection of videos at VideoJug features Siciliano sharing advice on how consumers can protect themselves from identity theft and fraud.

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About One You Security, LLC

Sarasota, Fla.-based One You Security‘s mission is to eliminate the threat and consequences of identity theft. For just $10 per month, anyone can sign up for One You Security’s identity theft protection service, a proactive, preventative approach whereby the company activates and manages its customers’ fraud alerts with major credit bureaus. Subscribers also receive full access to ongoing education from identity theft protection expert Robert Siciliano, chief security analyst for One You Security, which backs up its promise to protect clients’ financial identities with a 100 percent service guarantee. To sign up for One You Security, dial 1-800-434-2010.

About IDTheftSecurity.com

Identity theft affects us all, and Robert Siciliano, CEO of IDTheftSecurity.com, chief security analyst for One You Security, and member of the Bank Fraud & IT Security Report‘s editorial board, makes it his mission to educate Fortune 500 companies and their clients on the dangers of identity theft. Author of "The Safety Minute: 01" and leader of personal safety and security seminars nationwide, Siciliano has been featured on "The Today Show," CNN, MSNBC, CNBC, "FOX News," "The Suze Orman Show," "The Montel Williams Show," "Maury Povich," "Sally Jesse Raphael," "The Howard Stern Show," and "Inside Edition." Numerous magazines, print news outlets, and wire services have turned to him, as well, for expert commentary on personal security and identity theft protection. These include Forbes, USA Today, Entrepreneur, Woman’s Day, Mademoiselle, Good Housekeeping, The New York Times, Los Angeles Times, Washington Times, The Washington Post, Chicago Tribune, United Press International, Reuters, and others. For more information, visit Siciliano’s Web site, blog, and YouTube page.

The media are encouraged to get in touch with any of the following individuals:

Chris Harris
President & CEO of One You Security
PHONE: 941-342-0500 (x231)
chris@oneyou.com
http://www.oneyou.com

Robert Siciliano
CEO of IDTheftSecurity.com
Chief Security Analyst for One You Security
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)
Robert@IDTheftSecurity.com
http://www.idtheftsecurity.com

Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner@STETrevisions.com
http://www.STETrevisions.com
http://brentskinner.blogspot.com

(SARASOTA, Fla. – Aug. 22, 2008 – One You Security) From mid-2006 to mid-2008, consumers’ private and confidential information went missing from a majority of U.K. firms, according to data announced earlier this summer by researchers who said 90 percent of these incidents went unreported to customers. The findings reflect major reasons for consumers to take proactive steps in controlling their own identities, said Robert Siciliano, widely televised and quoted identity theft protection expert and chief security analyst for One You Security, LLC. While consumers have little purview over how businesses obtain and use their identifying data, according to Siciliano, they can turn to firms such as One You Security, whose services render Social Security numbers useless to thieves who would use them to commit financial fraud.

"What is all-too-evident and unfortunate is not only that consumers’ data in the hands of businesses often finds itself in harm’s way, but also that these consumers have little say over the circumstances," said Siciliano. "What’s even worse, however, is that an overwhelming majority of professionals responsible for all this data won’t even report a breach to the consumers whose information is involved. U.S. consumers can assume that the scenario over here is similar to that in the United Kingdom, and they really have only one practical option: to exercise better control over their identifying information by turning to services such as One You’s, which transforms the Social Security number into something of little use to financial fraudsters."

Subscribers to One You Security receive newsletters and special alerts from Siciliano. Through these, they get the latest information on data breaches and learn more about identity theft prevention. Chief security analyst for One You Security and a member of the Bank Fraud & IT Security Report‘s editorial board, Siciliano regularly discusses data security and consumer protection on CNBC, on NBC’s "Today Show," FOX News Network and elsewhere.

A study has found that 61 percent of marketing professionals in the United Kingdom experienced a data breach involving consumers’ confidential information during the 24 months leading up to an announcement in June of a report exploring the matter: the 2008 UK Study on Email Marketing Practices & Privacy. Alarmingly, these same professionals failed nine out of every 10 times to report the news to affected consumers, citing that they "were either not required to, or were unsure whether they had to," according to the Ponemon Institute’s survey of 900 data protection professionals and marketing professionals in the United Kingdom.

The research, commissioned by StrongMail, placed e-mail marketing ahead of not only other Internet marketing methods, but also telemarketing and direct mail outbound marketing channels, in the risks it poses to U.K. consumer data. Additionally, the research revealed, U.K. firms that outsourced their e-mail marketing efforts (60 percent of them, in all) saw a 28 percent increase in data breaches.

"Consumers have already lost control of their actual data to businesses, which have access to it from numerous sources and can use it for numerous purposes," said Chris Harris, president and CEO of One You Security. "But, despite the circumstances, consumers still haven’t lost control of their financial identities. Their information may already be out there, but by employing services such as One You, they can defuse their Social Security numbers’ capacity to help thieves who would otherwise use the digits to commit financial fraud."

Consumers who choose One You Security do so in part because the company strives to transform their Social Security numbers into meaningless strings of digits of no use to thieves. The firm backs all its offerings with a 100 percent service guarantee.

The YouTube video below shows Siciliano on FOX News Network, where he explains how the ubiquity of Social Security numbers as universal identifiers helps thieves online and off-line. A collection of videos at VideoJug features Siciliano sharing advice on how consumers can protect themselves from identity theft and fraud.

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About One You Security, LLC

Sarasota, Fla.-based One You Security‘s mission is to eliminate the threat and consequences of identity theft. For just $10 per month, anyone can sign up for One You Security’s identity theft protection service, a proactive, preventative approach whereby the company activates and manages its customers’ fraud alerts with major credit bureaus. Subscribers also receive full access to ongoing education from identity theft protection expert Robert Siciliano, chief security analyst for One You Security, which backs up its promise to protect clients’ financial identities with a 100 percent service guarantee. To sign up for One You Security, dial 1-800-434-2010.

About IDTheftSecurity.com

Identity theft affects us all, and Robert Siciliano, CEO of IDTheftSecurity.com, chief security analyst for One You Security, and member of the Bank Fraud & IT Security Report‘s editorial board, makes it his mission to provide consumer education solutions on identity theft to Fortune 500 companies and their clients. Author of "The Safety Minute: 01" and leader of personal safety and security seminars nationwide, Siciliano has been featured on "The Today Show," CNN, MSNBC, CNBC, "FOX News," "The Suze Orman Show," "The Montel Williams Show," "Maury Povich," "Sally Jesse Raphael," "The Howard Stern Show," and "Inside Edition." Numerous magazines, print news outlets, and wire services have turned to him, as well, for expert commentary on personal security and identity theft protection. These include Forbes, USA Today, Entrepreneur, Woman’s Day, Mademoiselle, Good Housekeeping, The New York Times, Los Angeles Times, Washington Times, The Washington Post, Chicago Tribune, United Press International, Reuters, and others. For more information, visit Siciliano’s Web site, blog, and YouTube page.

The media are encouraged to get in touch with any of the following individuals:

Chris Harris
President & CEO of One You Security
PHONE: 941-342-0500 (x231)
chris@oneyou.com
http://www.oneyou.com

Robert Siciliano
CEO of IDTheftSecurity.com
Chief Security Analyst for One You Security
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)
Robert@IDTheftSecurity.com
http://www.idtheftsecurity.com

Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner@STETrevisions.com
http://www.STETrevisions.com
http://brentskinner.blogspot.com

(SARASOTA, Fla. – Aug. 7, 2008 – One You Security) A large majority of U.S. consumers think personal irresponsibility is the main cause of identity theft, reported ePaymentsnews Network in July. But the finding, from Javelin Strategy & Research, really indicates that consumers without access to fraud prevention services are unaware of how little control they in fact have over their own information, said Robert Siciliano, the widely televised and quoted identity theft protection expert and chief security analyst for One You Security, LLC. Citing additional research, Siciliano suggested that firms stand much to gain by offering data breach victims an effective fraud prevention service, which One You Security provides.

"Consumers misunderstand the issue of identity theft and what causes it," said Siciliano. "No matter how careful consumers are with it, their information is already out there for any thief who wants it. The most responsible thing for them to do is to enroll in a service such as One You’s, which renders their Social Security numbers useless to the thieves who otherwise would use the digits to commit financial fraud. In fact, an institution itself can generate a great deal of good will among its customers by offering One You’s fraud prevention to them."

Subscribers to One You Security receive newsletters and special alerts from Siciliano. Through these, they get the latest information on data breaches and learn more about identity theft prevention. Chief security analyst for One You Security and a member of the Bank Fraud & IT Security Report‘s editorial board, Siciliano regularly discusses data security and consumer protection on CNBC, on NBC’s "Today Show," FOX News Network and elsewhere.

According to a recent news item in ePaymentsnews Network, a survey by Javelin Strategy & Research found 88 percent of U.S. consumers pointing to personal irresponsibility as the main cause of identity theft. Another study, released by Javelin in June, looked at the perceptions of consumers whose data had fallen prey to security breaches. Fifty-five percent of these consumers expressed diminished confidence in the breached organization’s ability to protect and manage their personal data, according to Javelin’s news release, which went on to note that 56 percent of these consumers favor a solution that prevents fraud. Furthermore, 55 percent of breach victims who were offered a fraud protection solution were more satisfied with the institution’s handling of the incident than were those consumers who were not offered anything.

"How can consumers expect to be personally responsible when a company loses to theft the Social Security numbers they were required to provide in the first place?" asked Chris Harris, president and CEO of One You Security. "Consumers deserve, and soon will demand, the ability to be personally responsible with their data. This comes with fraud prevention services, which smart firms will offer. One You’s solution is a perfect example — an easy-to-use service that renders the consumer’s Social Security number functionally useless to the thief who would otherwise use the information to commit financial fraud at the consumer’s expense."

Consumers who choose One You Security do so in part because the company strives to transform their Social Security numbers into meaningless strings of digits of no use to thieves. The firm backs all its offerings with a 100 percent service guarantee.

The YouTube video below shows Siciliano on FOX News Network, where he explains how the ubiquity of Social Security numbers as universal identifiers helps thieves online and off-line. A collection of videos at VideoJug features Siciliano sharing advice on how consumers can protect themselves from identity theft and fraud.

###

About One You Security, LLC

Sarasota, Fla.-based One You Security‘s mission is to eliminate the threat and consequences of identity theft. For just $10 per month, anyone can sign up for One You Security’s identity theft protection service, a proactive, preventative approach whereby the company activates and manages its customers’ fraud alerts with major credit bureaus. Subscribers also receive full access to ongoing education from identity theft protection expert Robert Siciliano, chief security analyst for One You Security, which backs up its promise to protect clients’ financial identities with a 100 percent service guarantee. To sign up for One You Security, dial 1-800-434-2010.

About IDTheftSecurity.com

Identity theft affects us all, and Robert Siciliano, CEO of IDTheftSecurity.com, chief security analyst for One You Security, and member of the Bank Fraud & IT Security Report‘s editorial board, makes it his mission to provide consumer education solutions on identity theft to Fortune 500 companies and their clients. Author of "The Safety Minute: 01" and leader of personal safety and security seminars nationwide, Siciliano has been featured on "The Today Show," CNN, MSNBC, CNBC, "FOX News," "The Suze Orman Show," "The Montel Williams Show," "Maury Povich," "Sally Jesse Raphael," "The Howard Stern Show," and "Inside Edition." Numerous magazines, print news outlets, and wire services have turned to him, as well, for expert commentary on personal security and identity theft protection. These include Forbes, USA Today, Entrepreneur, Woman’s Day, Mademoiselle, Good Housekeeping, The New York Times, Los Angeles Times, Washington Times, The Washington Post, Chicago Tribune, United Press International, Reuters, and others. For more information, visit Siciliano’s Web site, blog, and YouTube page.

The media are encouraged to get in touch with any of the following individuals:

Chris Harris
President & CEO of One You Security
PHONE: 941-342-0500 (x231)
chris@oneyou.com
http://www.oneyou.com

Robert Siciliano
CEO of IDTheftSecurity.com
Chief Security Analyst for One You Security
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)
Robert@IDTheftSecurity.com
http://www.idtheftsecurity.com

Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner@STETrevisions.com
http://www.STETrevisions.com
http://brentskinner.blogspot.com

(BOSTON, Mass. – Aug. 4, 2008 – IDTheftSecurity.com) Laptop thefts at college campuses across the U.S. have affected untold numbers of college students, who are prime targets for identity thieves, research has shown. According to widely televised and quoted personal security and identity theft expert Robert Siciliano, those who want a simple, effective way to retrieve and protect their lost or stolen laptop computers and the data stored on them should look to MyLaptopGPS, a laptop tracking and data recovery firm mentioned in the August 2008 issue of Inc. Magazine.

“Smart universities and individual college students alike will consider these numbers and decide to protect themselves by installing better security on their laptop computers,” said Siciliano. “MyLaptopGPS at once provides one of the simplest and most effective options out there: Internet-based GPS tracking of stolen mobile devices and the simultaneous ability for subscribers to remotely retrieve and delete identity-revealing files from missing machines.”

CEO of IDTheftSecurity.com and a member of the Bank Fraud & IT Security Report‘s editorial board, Siciliano leads Fortune 500 companies and their clients through consumer education workshops that explore security solutions for businesses and individuals. A longtime identity theft speaker and author of “The Safety Minute: 01,” he has discussed data security and consumer protection on CNBC, NBC’s “Today Show,” FOX News Network, and elsewhere.

Earlier this year, the Federal Trade Commission reported that 32 percent of the complaints it received in 2007 (the highest amount) were related to identity theft. Of these identity theft-related incidents, the FTC found that nearly a third targeted those in the 18-29 year old age bracket, noted a July 28th news release from the Identity Theft Resource Center.

In a July 4th report, The Chronicle of Higher Education drew the intuitive link between laptop thefts from U.S. college campuses and the problem of identity theft. Furthermore, thefts of laptops at universities have continued at a breakneck clip. Typically, the stolen mobile device is never recovered. The exception to the rule was a story that TheAssociated Press ran on July 22: the return, apparently by the thief, of a stolen laptop computer belonging to an Indiana State University professor that “contained personal information on more than 2,500 current and former Indiana State students, including names, grades, e-mail addresses and some Social Security numbers,” reported to the AP.

“Rarely is a stolen laptop computer found by the owner, let alone returned by the thief,” said MyLaptopGPS’ chief technology officer, Dan Yost, who directed readers to a log of high-profile laptop thefts that the company records at its website. “For individuals, the typical consequences of laptop theft are not only the permanent loss of a machine, but also the ever-present specter of identity theft. For organizations, the loss of the machine itself is the least of their worries; the costs associated with full disclosure of the event to those possibly affected and the threat of reparative litigation are potentially crippling.”

Along with a log of high-profile thefts, MyLaptopGPS‘ website keeps a running tally of highly publicized laptop and desktop computer thefts and losses. The Realtime Estimated Damage Index (REDI) also assesses those losses’ associated costs by drawing on estimates from the FBI and other sources that reflect the likelihood that identity theft and other crimes will occur whenever a computer is misplaced or stolen.

Anti-laptop theft technology such as MyLaptopGPS’ combines Internet-based GPS tracking — more effective than other forms of GPS for tracking and retrieving stolen laptops — with other functionalities to secure mobile computing devices. A user launches MyLaptopGPS’ features remotely, protecting data even while the machine is in a criminal’s hands. Once connected to the Internet, the software silently retrieves, and then deletes, files from machines as it tracks the stolen or missing hardware — at once returning the data to its rightful owner and removing it from the lost computer.

“I am investing a fortune in my daughter’s college education,” said Stanley Konopka, who selected MyLaptopGPS to help protect his college-bound daughter. “It makes perfect sense to spend a few dollars to protect and secure the most critical tool she has in earning her degree: her laptop.”

Additionally, MyLaptopGPS offers SafeRegistry™, a comprehensive system for inventorying entire fleets of mobile computers, as well as a full line of highly renowned SafeTags™, which are police-traceable property tags designed to secure iPods, cell phones, BlackBerry devices, and other mobile property.

Readers may download a demo of MyLaptopGPS. A white paper is also available.

YouTube video below shows Siciliano on FOX News Network, where he discussed this year’s data security breach at Hannaford Bros. and provided consumers affected by the theft with the tips they needed to avoid paying for fraudulent charges to their bank accounts and credit accounts. To learn more about identity theft, a major concern for anyone who’s lost a laptop computer to thieves, readers may go to video of Siciliano at VideoJug.

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About MyLaptopGPS

Since 1984, Tri-8, Inc. (DBA MyLaptopGPS.com) has specialized in complete system integration. From real-time electronic payment processing software to renowned mid-market ERP implementations, the executive team at MyLaptopGPS has been serving leading enterprises and implementing world-class data systems that simply work. With MyLaptopGPS™, Tri-8, Inc. brings a level of expertise, dedication, knowledge and service that is unmatched. MyLaptopGPS™’s rock-solid performance, security, and reliability flow directly from the company’s commitment to top-notch software products and services for almost 25 years.

About IDTheftSecurity.com

Identity theft affects us all, and Robert Siciliano, CEO of IDTheftSecurity.com and member of the Bank Fraud & IT Security Report‘s editorial board, makes it his mission to provide consumer education solutions on identity theft to Fortune 500 companies and their clients. A leader of personal safety and security seminars nationwide, Siciliano has been featured on “The Today Show,” CNN, MSNBC, CNBC, “FOX News,” “The Suze Orman Show,” “The Montel Williams Show,” “Maury Povich,” “Sally Jesse Raphael,” “The Howard Stern Show,” and “Inside Edition.” Numerous magazines, print news outlets, and wire services have turned to him, as well, for expert commentary on personal security and identity theft. These include Forbes, USA Today, Entrepreneur, Woman’s Day, Mademoiselle, Good Housekeeping, The New York Times, Los Angeles Times, Washington Times, The Washington Post, Chicago Tribune, United Press International, Reuters, and others. For more information, visit Siciliano’s Web site, blog, and YouTube page.

The media are encouraged to get in touch with any of the following individuals:

John Dunivan
MyLaptopGPS Media Relations
PHONE: (405) 747-6654 (direct line)
jd@MyLaptopGPS.com
www.MyLaptopGPS.com

Robert Siciliano, Personal Security Expert
CEO of IDTheftSecurity.com
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)
Robert@IDTheftSecurity.com
www.idtheftsecurity.com

Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner@STETrevisions.com
http://www.STETrevisions.com
http://www.brentskinner.blogspot.com