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Consumers Eager for Connected Technology

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Many of us are familiar with the Jetson’s TV cartoon that showed the life of a family in 2026 and how technology is a part of their everyday life. If you’re like me, some of the gadgets that George and his family had are probably things you thought were cool or would be convenient to have, especially the automatic meals that could be selected and then delivered with the push of a button or the flying cars. While we’re not quite at the level of George Jetson, technology advancements are only going to continue.

With that in mind, McAfee commissioned MSI for a study, “Safeguarding the Future of Digital America in 2025,” that looks at how far technology will be in 10 years. And also looking at how all this technology and interconnectedness affects our privacy and security—something George Jetson never had to worry about with Rosie (his robot maid), or while he video chatted.

What is interesting to see from the study is what people believe will be prevalent in 2025 (some of which are Jetson-esque) such as:

  • 60% believe that sooner or later, robots and artificial intelligence will be assisting with their job duties
  • 30% believe they’ll be using fingerprints or biometrics to make purchases
  • 69% foresee accessing work data via voice or facial recognition
  • 59% of people plan to have been to a house that speaks or reads to them.

There’s no reason to doubt all of these advances won’t soon be reality, but there will also be new considerations for consumers to be aware of. The more “connected” you are, the more you’re at risk. But while consumers seem to be embracing these new conveniences, 68% of them are worried about cybersecurity so it’s imperative that all of us know how to protect ourselves today and into the future.

How can you protect yourself?

  • Do your research before purchasing the latest gizmo. Read the manufacturer’s, app’s or site’s security and privacy policy. Make sure you fully understand how the product accesses, uses and protects your personal information and that you’re comfortable with this.
  • Read customer reviews. There’s hardly a product on the market that doesn’t have some kind of rating or customer feedback online. This unsolicited advice can help you determine if this is a device you want to own.
  • Password protect all of your devices. Stop putting this off. Don’t use the default passwords that come with the device or short, easy ones. Make sure they’re unique, long and use a combination of numbers, letters and symbols. Complex passwords can also be a pain to remember, that’s why using a password manager tool, like the one provided by McAfee LiveSafe™ service is a good idea.
  • Don’t have a clicker finger. Be discriminating before you click any links, including those in emails, texts and social media posts. Consider using web protection like McAfee® SiteAdvisor® that protects your from risky links.
  • Be careful when using free Wi-Fi or public hot spots. This connection isn’t secure so make sure you aren’t sending personal information or doing any banking or shopping online when using this type of connection.
  • Protect all your devices and data. McAfee LiveSafe service you can secure your computers, smartphones and tablets, as well as your data and guard yourself from viruses and other online threats.

Make sure you’re not like George calling out to his wife Jane saying “Jane…stop this crazy thing!” as he’s ready to fall off his electronic dog walker that’s gone out of control! Stay safe online!

Robert Siciliano is an Online Security Expert to McAfee. He is the author of 99 Things You Wish You Knew Before Your Mobile was Hacked! See him knock’em dead in this identity theft prevention video. Disclosures.

MCAI

To join the conversation use the hashtag #FutureTech or follow McAfee on Twitter or like them on Facebook.

To download the infographic, click here or click to read the press release.

Why Should You Shop on Sites with Trustmarks?

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With the holiday season in full swing, this is a busy time for a lot of us with parties, gift buying and possibly even figuring out travel arrangements. With all there is to do, many of us will turn to online shopping to help beat the crowds, find deals and not have to worry about what time we shop.

mcaWhile online shopping may be convenient, we also need to exercise some caution. After all, there are websites that are set up to sell fake or pirated digital downloads that can carry viruses or malware along with the product you thought you purchased legally. But there are also a lot of honest people who run legitimate e-commerce sites and care about the privacy and security of their customers.

So, how can you tell if a site is safe and protects your personal information? Well, one indicator of a safe site is one that displays a trustmark. A trustmark is a seal, logo, insignia or other icon that is usually placed on the site (often on the checkout/cart page) to show that the merchant is making an effort to protect you from cybercriminals and online fraudsters who might be out to distribute malware or collect your personal and financial data for the purposes of identity theft. There are a wide variety of trustmarks that indicate various levels of protection.

To better understand trustmarks, and how to use them, follow these simple tips:

  • Don’t just trust it; verify it! Trustmark providers usually provide a live link with their trust seal or icon that allows you to verify the trustmark and whether it is up to date. Don’t just look at the icon and assume that it is legitimate—click to make sure
  • Not all protection is the same. It’s best to conduct your own research on a trustmark to find out what it really means.  Look for regular audits, recent updates and other indications that it provides protection and security for your personal data.
  • Universal protection doesn’t exist. No single trustmark can guarantee protection against anything and everything. Be skeptical and do additional research if you encounter this claim.
  •  Details, details, details. Read the fine print on both the merchant’s and the trustmark provider’s sites. Prominent placement of a privacy policy might look secure, but what level of security and privacy does that policy really offer you?

Legitimate trustmarks can be helpful tools that let you connect with confidence when shopping online. Just remember to take the time to learn a little about the trustmarks you come across so you can make informed decisions about which sites to do business with in the future. For more tips on safe shopping this holiday season, read this blog or download McAfee’s eguide.

Robert Siciliano is an Online Security Expert to McAfee. He is the author of 99 Things You Wish You Knew Before Your Mobile was Hacked!  Disclosures.