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Consumers smartening up to Privacy Issues

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According to a recent report from Pew Research, many Americans take privacy seriously—as in the cyber kind, but also offline. 2P

  • 9% of survey respondents thought they had strong control over how much of their personal information was collected and shared.
  • 38% thought they had moderate control; 37% believed they had little control; 13% said they had zero control.
  • 25% used temporary e-mail addresses or usernames for some online activities.
  • 24% gave non-truthful information about themselves (e.g., when registering on a site to post comments, a single woman might indicate that she’s a married man; or a childless person might indicate that he has kids).
  • 59% cleared their browser and cookies.
  • 47% avoided giving out non-relevant information for online transactions.
  • 55% remained anonymous for some online activities.
  • 74% believe the government should have better limits to collecting people’s data.

Why don’t more people do things in the name of privacy like adjust the settings of their accounts or smartphone? For starters, some don’t want to hassle with “techy” things, while others don’t think it’ll make any difference. Some just aren’t worried all that much and have nothing to hide. Others don’t want to pay more money for more security. And some are clueless over how much of their data gets shared, such as those who blindly allow mobile apps “permissions.”

Some users also know that higher privacy, in general, comes with slower loading times and other inconveniences. People want efficient usability. Nevertheless, people are getting cranky.

For example, the U.S. Drug Enforcement Administration was surveilling Americans’ phone calls overseas. They’ve now been sued. Secondly, the Stop Online Piracy Act was on the brink of being shelved, but lawmakers put a stop to these plans.

The National Security Agency’s metadata program with bulk phone calls was recently deemed illegal after the American Civil Liberties Union brought a lawsuit to the U.S. federal appeals court.

And that’s just a sample. There are more lawsuits in the works in the name of Americans’ privacy rights.

Robert Siciliano is an identity theft expert to BestIDTheftCompanys.com discussing identity theft prevention. Disclosures.

Use an ePrivacy Filter to prevent Visual Hacking

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In an average year I’ll tally 75,000 airline miles. In an average week while waiting for the plane to board or while in flight I’ll see multiple laptop screens flipped open with an over the shoulder view of emails being sent and received, PowerPoint presentations being tweaked, proposals being written and various client and employee records being crawled through. The fact is, I’m a good guy with no bad intentions, but I can’t help seeing what I see, it’s distracting. The screens are bright and propped right in my face. If I was a bad guy, this would be considered “visual hacking”.

2PHacking can be done without viruses: with just one’s eyes. The visual hacker prowls the public, seeking out computer screens displaying sensitive data. The company 3M now offers the ePrivacy Filter. This software, when paired with a traditional 3M Privacy Filter, which blacks out content that can be viewed from side angles where hackers can lurk, alerts the user to snoops peering over their shoulders from just about every angle. I’m seeing more and more of these in flight. Which frankly, is nice, and less distracting.

More people will merely state that they prize visual privacy than will actually do something to protect this, according to a recent 3M study. The study revealed that 80 percent of the professionals who responded believed that prying eyes posed at least some threat to their employers.

Strangely, most of these workers opted not to give their visual privacy any protection when they were accessing information with an unprotected computer in a public location of high traffic.

Employees have a funny way of asserting a belief but acting otherwise. This shows that businesses need to educate employees on the risks of data leaking out to visual hackers.

The fact is employees more mobile than ever. And with corporate secrets being Wikileaked, “Snowdened”, and just plain hacked, customers require more assurance than ever that their data is protected.

An ePrivacy Filter, coupled with a laptop or desktop privacy filter helps protect visual privacy from virtually every angle. Compatible with devices that use Windows operating systems, the ePrivacy Filter will alert the user to an over-the-shoulder snooper with a pop-up image of his or her face, identifying the privacy offender. However, you don’t have to worry about your data if you step or look away briefly. The screen will be blurred and will only unlock when you return thanks to its intelligent facial recognition feature.

Please, stop hijacking my attention and get a privacy filter.

Robert Siciliano is a Privacy Consultant to 3M discussing Identity Theft and Privacy on YouTube. Disclosures.

Can your Privacy Policy be Read by a 5th Grader?

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Zero. The number of people who have ever read word for word—and understood—a website’s privacy policy.

2PWell, maybe not zero, but the actual number is pretty close to it. And this excludes the lawyers who compose these thick walls of tiny text that are filled with legalese.

How many people even open the link to the privacy policy? After all, it’s almost always at the bottom of the site page, called “Privacy Policy,” in a font that doesn’t even stand out.

It’s time that the privacy policy (aka transparency statement) be short, sweet and simple, with an attractive graphic to catch the visitor’s attention. The purpose of a privacy policy seems to be to inform the website visitor/user just how that person’s data will be used by the business or enterprise that the site is for.

But more accurately, the purpose is for the statement to protect the business in the event of a dispute.

Why don’t businesses introduce a short, in-plain-English statement with the sole purpose of explaining privacy and data protocols; right to the point, no legalese filler fluff? And easy to access while they’re at it. The larger, complicated privacy policy could back up the short, simple transparency statement. Over time, the way the big, and the little, statements work in tandem could be refined.

With this upgrade in the “privacy policy,” visitors to sites will be able to make better choices and have a firmer grip on how the site manages their data.

Just think how much smoother things would be if every website had a link titled “Transparency Statement” that took you to a one-page document with a friendly font size and no legalese. Better yet, why not call the “transparency statement” something like, “How we handle your private information.”

Robert Siciliano is an Identity Theft Expert to AllClearID. He is the author of 99 Things You Wish You Knew Before Your Identity Was Stolen See him knock’em dead in this identity theft prevention video. Disclosures.

Privacy is more than locking your Doors

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There are 10 distinct meanings of privacy.

2PProtecting Reputation

You’ve heard of money management, right? Well, there’s also reputation management. There’s a difference between having facts about a person and then making judgments based on those facts. Often, judgments are skewered, and the result is a soured reputation.

Showing Respect

We must respect one’s desire to keep personal data about themselves personal. That’s why it’s called personal data. It’s not so much that revealing one’s private information would do little, if any, harm. It’s the principle of respect that’s the bigger picture.

Trust

Trust is vital in any kind of relationship, from personal to commercial to professional. When trust is broken in one relationship, this could cause a domino effect into other kinds of relationships.

Social Boundaries

We all need a sanctuary from people’s interest in us. When boundaries are crossed, relationships can be tarnished. Nobody really wants everyone to know everything about them, or vice versa.

Freedom to speak freely

We’re all free to think whatever we want without fear of repercussion, but turning those thoughts into speech is what can create problems—both real and perceived.

The Second Chance

Thank goodness that once we get our foot stuck in the railroad track, we can yank it out and start over. Having privacy promotes the second chance, the ability to make changes.

Control

You’ll be hard-pressed to come up with a transaction you can complete in public or online without forking over your personal data. Minus cold cash transactions, just about every move we make requires some revealing of personal information. And the more that your data is out there, the more likely someone can use it to control you.

Freedom of Political Association

Due to privacy, we can associate with political activities, and nobody ever has to know whom we voted for for a political office.

What others think of You is none of your Business

Privacy means never feeling you must explain or validate yourself to those near or far.

Robert Siciliano home security expert to Schlage discussing home security and identity theft on TBS Movie and a Makeover. Disclosures. For Roberts FREE ebook text- SECURE Your@emailaddress -to 411247.

Businesses fail in Customer Privacy

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The U.S. Consumer Confidence Index, released by TRUSTe®, shows an alarming trend: A high percentage of U.S. people over age 18 are unnerved about their online privacy, and this trend is worsening.

2PThis survey was conducted online among 2,019 U.S. adults and reveals that 92 percent of the participants are on edge, at least some of the time, concerning online privacy. Nearly three-quarters of Internet users in the U.S. are worried about privacy more so than a year ago. And more users worry about business data collection versus government surveillance programs.

Many businesses are not taking measures to mitigate this concern among users. This can backfire on businesses, e.g., more people not willing to download apps or click on ads. Protecting consumers is crucial to a company’s success—not just with customers but with competitors; companies should not cut corners here.

What are the top reasons for privacy concerns? The top two responses: 1) Businesses sharing personal data, and 2) Businesses tracking online behavior.

More specific findings:

  • 58 percent of respondents were worried about businesses giving out their personal information with other businesses
  • 47 percent worried about businesses tracking their online actions
  • Only 38 percent named media attention to government surveillance programs as a cause for concern.

What are consumers doing about all this?

  • 83 percent are leery of ad clicking.
  • 80 percent won’t use smartphone apps that apparently don’t protect privacy.
  • 74 percent aren’t comfortable enabling location tracking on their smartphone.

Other findings of the TRUSTe survey:

  • User concerns over online privacy are climbing: 92 percent of users worry about privacy.
  • Trust with businesses is declining, coming in at 55 percent currently.
  • 89 percent of consumers will refrain from conducting business with a company they don’t feel is protecting their online privacy.

The public wants more:

The tides of privacy are turning and the public is waking up. Businesses who fail to take action will surely be met with customer defection.

Robert Siciliano is an Identity Theft Expert to AllClearID. He is the author of 99 Things You Wish You Knew Before Your Identity Was Stolen See him knock’em dead in this identity theft prevention video. Disclosures.

If You Care About Privacy Don’t Do These 8 Things

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I don’t care as much about privacy like some people do. My concern is personal security. If I was concerned about people knowing “me” stuff then you wouldn’t be reading this because I’d live in a cave in Wyoming with no Internet and I’d blow glass all day. But personal security is something I deeply care about. The following are both privacy issues and a little personal security in there too.

Don’t throw away anything that can be used against you. For privacy and security reasons consider how someone could use something in your trash against you. I never toss anything with a name or account number on it and I’m careful not to toss DNA related stuff either. And I know people are saying that’s crazy. If it can be planted at a crime scene it’s flushed.

 Don’t publish your phone number. Many data aggregators use phone company records to index you. Without a published phone number they have a harder time indexing your name associated with an address. My home phone number is under a pseudonym and it’s also under a business name.

Don’t allow your name to be searchable on Facebook or be on Facebook at all. I broke that rule. When logged into Facebook go HERE to change it.

 Don’t broadcast your location. Location-based services (LBS) are information and entertainment services, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device. Twitter, Facebook and others are getting in the game with LBS.  Carnegie Mellon University compiled more than 80 location services that don’t have privacy policies or collect and save all data for an indefinite amount of time. I see this more as a personal security issue.

Don’t post videos on Youtube that reveal your personal life. I have a business Youtube page and a personal. The iPhone has a direct connection to Youtube and it’s a blast taking video and quickly uploading. However, my personal page is under another name and all the videos are private. The only way to see them is to login.

Don’t forget to read privacy policies. I don’t like reading privacy policies because they are long winded and confusing. But not knowing what companies may do with your data is not good.

 Don’t use your real name as a username. I broke this rule a few hundred times. It’s a privacy issue when you don’t shield your name. It’s a personal security issues not to grab your name allowing someone else to get it and use it against you. Get all of them at Knowem.com.

Don’t put your name on your mailbox or on a plaque on your home. All the postal carrier needs is a street number. There’s no reason to plaster your last name on your home either. I see this more as a personal security issue. But there are certainly privacy concerns here too.

Robert Siciliano personal security expert to Home Security Source discussing Location Services on The CBS Early Show.