Identity Theft Protection Expert and One You Security: Research Finds Companies Not Reporting Security Lapses to Clients Even as Data Breach Tally Grows to Highest Ever

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(SARASOTA, Fla. – Oct. 9, 2008 – One You Security) Separate research studies released over the past two weeks revealed not only that data breaches for 2007 as of Sept. 30 had reached an "all-time high," but also that a majority of companies whose data is breached fail to notify clients. The findings painted a worrisome picture of the state of data security, with clear implications for consumers, said Robert Siciliano, widely televised and quoted identity theft protection expert and chief security analyst for One You Security, LLC, a company whose service continually searches the Internet for illegal use of subscribers’ identifying information and does everything it can to render their Social Security numbers useless to thieves who would otherwise use them to commit financial fraud.

"When it comes to data breaches, clients are frequently synonymous with consumers," said Siciliano. "So these findings affect more than just ‘other companies.’ Every time a security breach occurs, there is apparently a three in five chance that the client will never learn that data has been compromised. This is unacceptable, and yet it is the situation on the ground. To protect themselves, consumers must take matters into their own hands. Fortunately, a comprehensive answer to the problems exists: One You."

One You Security is a service that transforms Social Security numbers into something functionally useless to financial fraudsters. Additionally, One You PowerScan scours more than 150 million websites, 80 million blogs, 90,000 message boards and chat rooms, and billions of spam e-mails for potentially illegal use of its subscribers’ identifying information. These subscribers to One You Security also receive newsletters and special alerts from Siciliano. Through these, they get the latest information on data breaches and learn more about identity theft prevention. Chief security analyst for One You Security and a member of the Bank Fraud & IT Security Report‘s editorial board, Siciliano regularly discusses data security and consumer protection on CNBC, on NBC’s "Today Show," FOX News Network and elsewhere.

Between Jan. 1 and Sept. 30 of this year, the total number of data breaches was 516, according to an ongoing tally by The Identity Theft Resource Center® (ITRC) and announced on Oct. 6. The ITRC’s total for 2007 was 446 breaches, which suggested that the final number for 2008 would dwarf last year’s. In August, in fact, the ITRC’s count had already surpassed last year’s by three.

Additionally, 60 percent of organizations that experience data breaches fail to notify clients, according to research by U.K.-based IT and business services company Logica. The survey’s results, announced on Sept. 24 and derived from a comprehensive study of IT Directors, CTOs and IT security managers in 300 public and private sector organizations, further found that more than half of companies fail to understand the impact of a security breach.

"The rate of data breaches itself is a major cause for concern," said Chris Harris, president and CEO of One You Security. "But the prospects for industry-wide reforms would at least seem hopeful if a majority of organizations were to exercise transparency when data breaches do happen. Yet this, apparently, is not their typical response. In the absence of responsible behavior on the part of a majority of organizations entrusted with sensitive, identifying data, consumers must protect themselves — something that One You enables them to do."

Consumers who choose One You Security do so in part because the company strives to transform their Social Security numbers into meaningless strings of digits of no use to thieves. The firm backs all its offerings with a 100 percent service guarantee.

The YouTube video below shows Siciliano on FOX News Network, where he explains how the ubiquity of Social Security numbers as universal identifiers helps thieves online and off-line. A collection of videos at VideoJug features Siciliano sharing advice on how consumers can protect themselves from identity theft and fraud.

###

About One You Security, LLC

Sarasota, Fla.-based One You Security‘s mission is to eliminate the threat and consequences of identity theft. For just $10 per month, anyone can sign up for One You Security’s identity theft protection service, a proactive, preventative approach whereby the company activates and manages its customers’ fraud alerts with major credit bureaus. Subscribers also receive full access to ongoing education from identity theft protection expert Robert Siciliano, chief security analyst for One You Security, which backs up its promise to protect clients’ financial identities with a 100 percent service guarantee. To sign up for One You Security, dial 1-800-434-2010.

About IDTheftSecurity.com

Identity theft affects us all, and Robert Siciliano, CEO of IDTheftSecurity.com, chief security analyst for One You Security, and member of the Bank Fraud & IT Security Report‘s editorial board, makes it his mission to educate Fortune 500 companies and their clients on the dangers of identity theft. Author of "The Safety Minute: 01" and leader of personal safety and security seminars nationwide, Siciliano has been featured on "The Today Show," CNN, MSNBC, CNBC, "FOX News," "The Suze Orman Show," "The Montel Williams Show," "Maury Povich," "Sally Jesse Raphael," "The Howard Stern Show," and "Inside Edition." Numerous magazines, print news outlets, and wire services have turned to him, as well, for expert commentary on personal security and identity theft protection. These include Forbes, USA Today, Entrepreneur, Woman’s Day, Mademoiselle, Good Housekeeping, The New York Times, Los Angeles Times, Washington Times, The Washington Post, Chicago Tribune, United Press International, Reuters, and others. For more information, visit Siciliano’s Web site, blog, and YouTube page.

The media are encouraged to get in touch with any of the following individuals:

Chris Harris
President & CEO of One You Security
PHONE: 941-342-0500 (x231)
chris@oneyou.com
http://www.oneyou.com

Robert Siciliano
CEO of IDTheftSecurity.com
Chief Security Analyst for One You Security
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)
Robert@IDTheftSecurity.com
http://www.idtheftsecurity.com

Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner@STETrevisions.com
http://www.STETrevisions.com
http://brentskinner.blogspot.com

Identity Theft Protection Expert and One You Security: Amid More Data Breaches, Research Reveals Consumers’ Ire and Simplicity of Security Measures that Firms Neglect

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(SARASOTA, Fla. – Oct. 6, 2008 – One You Security) As news of data breach at yet another large bank emerged, new research suggested that a large majority of breaches would be avoidable if basic security measures were in place. While the finding is encouraging, Robert Siciliano, widely televised and quoted identity theft protection expert and chief security analyst for One You Security, LLC, doubted that organizations would in fact implement such measures any time soon and pointed to additional research showing that consumers may have reached the limits of their tolerance for these data breach events. Siciliano further noted that they can enroll in One You Security, a service that transforms Social Security numbers into something functionally useless to financial fraudsters and scours 150 million websites — including 80 millions blogs, as well as 90,000 message boards and chat rooms — for any potentially illegal use of their identifying information.

"Consumers have reached the breaking point," said Siciliano. "They’re fed up with lax, easily correctable business practices that lead to massive data breaches. At the same time, they have little recourse. This is why they absolutely need a service like One You’s; it’s their last line of defense against financial fraudsters, after all. Fortunately, the defense One You provides is robust."

Subscribers to One You Security receive newsletters and special alerts from Siciliano. Through these, they get the latest information on data breaches and learn more about identity theft prevention. Chief security analyst for One You Security and a member of the Bank Fraud & IT Security Report‘s editorial board, Siciliano regularly discusses data security and consumer protection on CNBC, on NBC’s "Today Show," FOX News Network and elsewhere.

A laptop computer belonging to sixth-largest Canadian banking institution National Bank fell into the hands of thieves who last week apparently lifted the machine from the office the organization’s headquarters, revealed a Sept. 24thGlobe and Mail report, which went on to note that the stolen equipment stored information on most of the bank’s mortgage customers.

This and data breaches like it have incensed consumers, according to Siciliano, who pointed to research from Symantec indicating that four out of U.K. consumers do not trust companies with personal data. An even higher number, 89 percent of respondents, indicated that reckless or repeated data breaches should be a criminal matter and punishable by imprisonment, with four out of five people saying it should be a "one strike and you’re out" rule when it comes to data loss. Juxtaposed with this was additional research from the Verizon Business RISK Team, "which studied 500 security breaches that occurred between 2004 and 2007," reported nextgov on Sept. 22, and found "87 percent of all security breaches could have been avoided ‘if reasonable security controls had been in place at the time of the incident.’"

"Consumers are justifiably frustrated," said Chris Harris, president and CEO of One You Security. "Firms that have their data by necessity apparently do little to protect it. And what’s the consumer to do when that information goes missing to thieves? The only thing they can do, really, is to enroll in an identity theft protection service. Yes, the situation is already dire, but it would be even more so were it not for the availability of One You."

Consumers who choose One You Security do so in part because the company strives to transform their Social Security numbers into meaningless strings of digits of no use to thieves. The firm backs all its offerings with a 100 percent service guarantee.

The YouTube video below shows Siciliano on FOX News Network, where he explains how the ubiquity of Social Security numbers as universal identifiers helps thieves online and off-line. A collection of videos at VideoJug features Siciliano sharing advice on how consumers can protect themselves from identity theft and fraud.

###

About One You Security, LLC

Sarasota, Fla.-based One You Security‘s mission is to eliminate the threat and consequences of identity theft. For just $10 per month, anyone can sign up for One You Security’s identity theft protection service, a proactive, preventative approach whereby the company activates and manages its customers’ fraud alerts with major credit bureaus. Subscribers also receive full access to ongoing education from identity theft protection expert Robert Siciliano, chief security analyst for One You Security, which backs up its promise to protect clients’ financial identities with a 100 percent service guarantee. To sign up for One You Security, dial 1-800-434-2010.

About IDTheftSecurity.com

Identity theft affects us all, and Robert Siciliano, CEO of IDTheftSecurity.com, chief security analyst for One You Security, and member of the Bank Fraud & IT Security Report‘s editorial board, makes it his mission to educate Fortune 500 companies and their clients on the dangers of identity theft. Author of "The Safety Minute: 01" and leader of personal safety and security seminars nationwide, Siciliano has been featured on "The Today Show," CNN, MSNBC, CNBC, "FOX News," "The Suze Orman Show," "The Montel Williams Show," "Maury Povich," "Sally Jesse Raphael," "The Howard Stern Show," and "Inside Edition." Numerous magazines, print news outlets, and wire services have turned to him, as well, for expert commentary on personal security and identity theft protection. These include Forbes, USA Today, Entrepreneur, Woman’s Day, Mademoiselle, Good Housekeeping, The New York Times, Los Angeles Times, Washington Times, The Washington Post, Chicago Tribune, United Press International, Reuters, and others. For more information, visit Siciliano’s Web site, blog, and YouTube page.

The media are encouraged to get in touch with any of the following individuals:

Chris Harris
President & CEO of One You Security
PHONE: 941-342-0500 (x231)
chris@oneyou.com
http://www.oneyou.com

Robert Siciliano
CEO of IDTheftSecurity.com
Chief Security Analyst for One You Security
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)
Robert@IDTheftSecurity.com
http://www.idtheftsecurity.com

Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner@STETrevisions.com
http://www.STETrevisions.com
http://brentskinner.blogspot.com

Identity Theft Expert and MyLaptopGPS: Laptop Theft Incidents in U.S. and U.K. Show the Crime Affecting Wide Cross-Section of the Population

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(BOSTON, Mass. – Oct. 3, 2008 – IDTheftSecurity.com) Two laptop thefts last month, one on each side of the Atlantic Ocean, illustrated that the potential victims of this type of crime represent a wide cross-section of the population. Yet widely televised and quoted personal security and identity theft expert Robert Siciliano noted that laptop theft is easily preventable. He directed organizations to MyLaptopGPS, a laptop tracking and data recovery company mentioned in the August 2008 issue of Inc. Magazine.

"When it comes to laptop theft, everyone seems to suffer from ‘it-can’t-happen-to-me’ syndrome," said Siciliano. "This attitude pervades all those affected, from potential victims to those who ultimately are responsible for laptop security. When it’s possible to show, however, that the crime can affect everyone involved, the chance for reform grows. And a major step in the direction of useful reform is the simple utilization of affordable laptop tracking technology."

CEO of IDTheftSecurity.com and a member of the Bank Fraud & IT Security Report‘s editorial board, Siciliano leads Fortune 500 companies and their clients through presentations that explore security solutions for businesses and individuals. Author of "The Safety Minute: 01" and a longtime identity theft speaker, he has discussed data security and consumer protection on CNBC, NBC’s "Today Show," FOX News Network, and elsewhere.

A laptop computer belonging to sixth-largest Canadian banking institution National Bank fell into the hands of thieves who last week apparently lifted the machine from the office the organization’s headquarters, revealed a Sept. 24thGlobe and Mail report, which went on to note that the stolen equipment stored information on most of the bank’s mortgage customers.

Around the same time, news surfaced in the U.K. that four laptops belonging to the country’s Insolvency Service, a government department assigned to handling bankruptcy cases, had gone missing to thieves. One of the computers "contained personal information about former directors of 122 insolvent firms as well as insolvency practitioners, creditors and employees of the companies," reported Reuters on Sept. 17.

"What’s striking about these thefts is that each affected possibly very different subsets of the overall population," said MyLaptopGPS’ chief technology officer, Dan Yost, who invited readers to visit the MyLaptopGPS blog, where they may discuss laptop theft and loss. "One involved mortgage holders of presumably all income levels, whereas the other’s impact was largely on high-level government managers who are, presumably, financially well-off. The takeaway is this: Just about everyone’s identifying information exists on some computer, somewhere, and that machine – often a laptop — is prone to being stolen unless it’s equipped with the proper, anti-theft technology."

MyLaptopGPS maintains the Realtime Estimated Damage Index (REDI™), a running tally of highly publicized laptop and desktop computer thefts and losses. The REDI also assesses those losses’ associated costs by drawing on estimates from the FBI and other sources that reflect the likelihood that identity theft and other crimes will occur whenever a computer is misplaced or stolen. At its website, MyLaptopGPS also keeps a log of these high-profile laptop thefts.

MyLaptopGPS’ anti-laptop theft technology combines Internet-based GPS tracking — more effective than other forms of GPS for tracking and retrieving stolen laptops — with other functionalities to secure mobile computing devices. A user launches MyLaptopGPS’ features remotely, protecting data even while the machine is in a criminal’s hands. Once connected to the Internet, the software silently retrieves, and then deletes, files from machines as it tracks the stolen or missing hardware — at once returning the data to its rightful owner and removing it from the lost computer.

Additionally, MyLaptopGPS offers SafeRegistry™, a comprehensive system for inventorying entire fleets of mobile computers, as well as a full line of highly renowned SafeTags™, which are police-traceable property tags designed to secure iPods™, cell phones, BlackBerry™ devices, and other mobile property.

Readers may download a demo of MyLaptopGPS. A white paper is also available.

"Our laptop fleet was certainly worth protecting," said Jim Sullivan, the network, systems and security administrator for FastForms, Inc. "We had procedures in place to help secure the machines, but we realized that we needed some key, additional layers of security, such as covert tracking and remote-controlled data recovery and destruction. MyLaptopGPS’ solution is very easy to use, and we are quite satisfied. We would recommend MyLaptopGPS to any business seeking a simple solution to secure their laptops and data."

The YouTube video below shows Siciliano on FOX News Network, where he discussed this year’s data security breach at Hannaford Bros. and provided consumers affected by the theft with the tips they needed to avoid paying for fraudulent charges to their bank accounts and credit accounts. To learn more about identity theft, a major concern for anyone who’s lost a laptop computer to thieves, readers may go to video of Siciliano at VideoJug.

###

About MyLaptopGPS

Since 1984, Tri-8, Inc. (DBA MyLaptopGPS.com) has specialized in complete system integration. From real-time electronic payment processing software to renowned mid-market ERP implementations, the executive team at MyLaptopGPS has been serving leading enterprises and implementing world-class data systems that simply work. With MyLaptopGPS™, Tri-8, Inc. brings a level of expertise, dedication, knowledge and service that is unmatched. MyLaptopGPS™’s rock-solid performance, security, and reliability flow directly from the company’s commitment to top-notch software products and services for almost 25 years.

About IDTheftSecurity.com

Identity theft affects us all, and Robert Siciliano, CEO of IDTheftSecurity.com and member of the Bank Fraud & IT Security Report‘s editorial board, makes it his mission to educate Fortune 500 companies and their clients. A leader of personal safety and security seminars nationwide, Siciliano has been featured on "The Today Show," CNN, MSNBC, CNBC, "FOX News," "The Suze Orman Show," "The Montel Williams Show," "Maury Povich," "Sally Jesse Raphael," "The Howard Stern Show," and "Inside Edition." Numerous magazines, print news outlets, and wire services have turned to him, as well, for expert commentary on personal security and identity theft. These include Forbes, USA Today, Entrepreneur, Woman’s Day, Mademoiselle, Good Housekeeping, The New York Times, Los Angeles Times, Washington Times, The Washington Post, Chicago Tribune, United Press International, Reuters, and others. For more information, visit Siciliano’s Web site, blog, and YouTube page.

The media are encouraged to get in touch with any of the following individuals:

John Dunivan
MyLaptopGPS Media Relations
PHONE: (405) 747-6654 (direct line)
jd@MyLaptopGPS.com
www.MyLaptopGPS.com

Robert Siciliano, Personal Security Expert
CEO of IDTheftSecurity.com
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)
Robert@IDTheftSecurity.com
www.idtheftsecurity.com

Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner@STETrevisions.com
http://www.STETrevisions.com
http://www.brentskinner.blogspot.com

Identity Theft Protection Expert and One You Security: Millions of Mortgage Records in Unauthorized Hands Leave Consumers in Need of a Bulwark against Financial Fraudsters

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(SARASOTA, Fla. – Sept. 21, 2008 – One You Security) Last week, reports revealed that the alleged wrongdoings of an employee at Countrywide Home Loans placed more than 2 million unique data records in the hands of parties unauthorized to view the information. The news supported research that links employee negligence to a large number of data breaches, noted Robert Siciliano, widely televised and quoted identity theft protection expert and chief security analyst for One You Security, LLC. In light of the circumstances, he encouraged consumers to enroll in One You Security, a service that transforms Social Security numbers into something functionally useless to financial fraudsters and scours 150 million websites every day, each of them 50 pages deep, for any potentially illegal use of their identifying information.

"Unscrupulous employees are often the weak link in data security," said Siciliano. "As the industry has witnessed time and time again, while firms may — or may not — implement vigorous protocols to serve as a bulwark against data breaches whose culprits originate from outside the organization, internal decision trees and security measures are frequently inadequate or nonexistent. The circumstances create fertile ground for white collar crime that sees consumers’ sensitive, identifying information falling into the hands of thieves. Because they exercise perhaps the least control of all parties over this information, consumers need a service such as One You as the last yet robust line of defense protecting their data from financial fraudsters."

Subscribers to One You Security receive newsletters and special alerts from Siciliano. Through these, they get the latest information on data breaches and learn more about identity theft prevention. Chief security analyst for One You Security and a member of the Bank Fraud & IT Security Report‘s editorial board, Siciliano regularly discusses data security and consumer protection on CNBC, on NBC’s "Today Show," FOX News Network and elsewhere.

More than 45,000 Massachusetts residents found themselves possibly affected by the loss of more than 2 million unique data records from Countrywide Home Loans, a Sept. 18th report in the Boston Globe revealed. Social Security numbers and mortgage loan numbers were among the information lost in the breach, allegedly the handiwork of a former employee who, the firm contended, downloaded and illegally sold to third parties over the course of two years’ time.

The data breach at Countrywide was in keeping with a pattern, noted Siciliano. He pointed to a recent survey jointly conducted by the Ponemon Institute and Hilb Rogal & Hobbs Company, which found 50 percent of its participants saying the number one root cause of data breach incidents is employee negligence.

"These kinds of data breaches occur largely because of policies that consumers have no control over," said Chris Harris, president and CEO of One You Security. "But consumers deserve control over their own information, and they deserve their own line of defense against rampant financial fraud. One You is that last line of a defense — a robust line of defense that creates peace of mind for consumers, whose information goes missing by the millions every year as a result of inadequate security policies at the organizations entrusted with their sensitive, identifying data."

Consumers who choose One You Security do so in part because the company strives to transform their Social Security numbers into meaningless strings of digits of no use to thieves. The firm backs all its offerings with a 100 percent service guarantee.

YouTube video below shows Siciliano on FOX News Network, where he explains how the ubiquity of Social Security numbers as universal identifiers helps thieves online and off-line. A collection of videos at VideoJug features Siciliano sharing advice on how consumers can protect themselves from identity theft and fraud.

###

About One You Security, LLC

Sarasota, Fla.-based One You Security‘s mission is to eliminate the threat and consequences of identity theft. For just $10 per month, anyone can sign up for One You Security’s identity theft protection service, a proactive, preventative approach whereby the company activates and manages its customers’ fraud alerts with major credit bureaus. Subscribers also receive full access to ongoing education from identity theft protection expert Robert Siciliano, chief security analyst for One You Security, which backs up its promise to protect clients’ financial identities with a 100 percent service guarantee. To sign up for One You Security, dial 1-800-434-2010.

About IDTheftSecurity.com

Identity theft affects us all, and Robert Siciliano, CEO of IDTheftSecurity.com, chief security analyst for One You Security, and member of the Bank Fraud & IT Security Report‘s editorial board, makes it his mission to educate Fortune 500 companies and their clients on the dangers of identity theft. Author of "The Safety Minute: 01" and leader of personal safety and security seminars nationwide, Siciliano has been featured on "The Today Show," CNN, MSNBC, CNBC, "FOX News," "The Suze Orman Show," "The Montel Williams Show," "Maury Povich," "Sally Jesse Raphael," "The Howard Stern Show," and "Inside Edition." Numerous magazines, print news outlets, and wire services have turned to him, as well, for expert commentary on personal security and identity theft protection. These include Forbes, USA Today, Entrepreneur, Woman’s Day, Mademoiselle, Good Housekeeping, The New York Times, Los Angeles Times, Washington Times, The Washington Post, Chicago Tribune, United Press International, Reuters, and others. For more information, visit Siciliano’s Web site, blog, and YouTube page.

The media are encouraged to get in touch with any of the following individuals:

Chris Harris
President & CEO of One You Security
PHONE: 941-342-0500 (x231)
chris@oneyou.com
http://www.oneyou.com

Robert Siciliano
CEO of IDTheftSecurity.com
Chief Security Analyst for One You Security
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)
Robert@IDTheftSecurity.com
http://www.idtheftsecurity.com

Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner@STETrevisions.com
http://www.STETrevisions.com
http://brentskinner.blogspot.com

Identity Theft Expert and MyLaptopGPS: Massive Loss of Mobile Computers from U.S. Government Agency Underscores Need for Laptop Tracking Technology

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(BOSTON, Mass. – Sept. 22, 2008 – IDTheftSecurity.com) News reports last week indicated that a U.S. government agency associated with law enforcement lost weapons and hundreds of laptop computers during the five-year period of 2002 to 2007. But developments such as this would be much less of a cause for concern if organizations took the proper, affordable steps to secure their fleets of mobile computing equipment, said widely televised and quoted personal security and identity theft expert Robert Siciliano. Firms that wish to avoid laptop theft and mitigate the ramifications of laptop loss should, according to Siciliano, consider laptop tracking and data recovery firm MyLaptopGPS, mentioned in the August 2008 issue of Inc. Magazine.

"Laptop theft and loss is one of the most preventable security breaches," said Siciliano. "Smart organizations understand this. They secure their fleets of mobile computing gear by keeping accurate records of all machines in inventory and by equipping everything not only with tracking technology, but also with the functionality that allows IT personnel to remotely delete and retrieve what resides on the machine when and if it ever goes missing. By taking measures that in any way fall short of these, organizations invite disaster. News reports every week prove that laptop thefts and losses of catastrophic scope happen all the time."

CEO of IDTheftSecurity.com and a member of the Bank Fraud & IT Security Report‘s editorial board, Siciliano leads Fortune 500 companies and their clients through presentations that explore security solutions for businesses and individuals. Author of "The Safety Minute: 01" and a longtime identity theft speaker, he has discussed data security and consumer protection on CNBC, NBC’s "Today Show," FOX News Network, and elsewhere.

On Sept. 18, The Washington Post reported news that the Bureau of Alcohol, Tobacco, Firearms and Explosives had lost 418 laptop computers and 76 weapons between 2002 and 2007. "Two weapons were subsequently used to commit crimes," according to The Washington Post. Furthermore, 12 percent of the laptops were reported as stolen, revealed a Sept. 17thCNN.com article covering the same news. These numbers were the findings of an audit conducted by the U.S. Justice Department, whose own report, released on Sept. 17, on the matter was "scathing" as The Washington Post described it.

"If an organization loses that many laptop computers, the associated audit’s language had better be scathing," said MyLaptopGPS’ chief technology officer, Dan Yost, who invited readers to visit the MyLaptopGPS blog, where they may discuss laptop theft and loss. "Laptop theft and loss is particularly frustrating. The technology already exists not only to render these events rare, but also to render their aftermath almost inconsequential. Simple tracking and remote data deletion capabilities are easy and inexpensive to implement. With them, large-scale laptop loss would happen much less often, and the attendant concerns following the rare occurrence would be minimal."

MyLaptopGPS maintains the Realtime Estimated Damage Index (REDI™), a running tally of highly publicized laptop and desktop computer thefts and losses. The REDI also assesses those losses’ associated costs by drawing on estimates from the FBI and other sources that reflect the likelihood that identity theft and other crimes will occur whenever a computer is misplaced or stolen. At its website, MyLaptopGPS also keeps a log of these high-profile laptop thefts.

MyLaptopGPS’ anti-laptop theft technology combines Internet-based GPS tracking — more effective than other forms of GPS for tracking and retrieving stolen laptops — with other functionalities to secure mobile computing devices. A user launches MyLaptopGPS’ features remotely, protecting data even while the machine is in a criminal’s hands. Once connected to the Internet, the software silently retrieves, and then deletes, files from machines as it tracks the stolen or missing hardware — at once returning the data to its rightful owner and removing it from the lost computer.

Additionally, MyLaptopGPS offers SafeRegistry™, a comprehensive system for inventorying entire fleets of mobile computers, as well as a full line of highly renowned SafeTags™, which are police-traceable property tags designed to secure iPods™, cell phones, BlackBerry™ devices, and other mobile property.

Readers may download a demo of MyLaptopGPS. A white paper is also available.

"Our laptop fleet was certainly worth protecting," said Jim Sullivan, the network, systems and security administrator for FastForms, Inc. "We had procedures in place to help secure the machines, but we realized that we needed some key, additional layers of security, such as covert tracking and remote-controlled data recovery and destruction. MyLaptopGPS’ solution is very easy to use, and we are quite satisfied. We would recommend MyLaptopGPS to any business seeking a simple solution to secure their laptops and data."

YouTube video below shows Siciliano on FOX News Network, where he discussed this year’s data security breach at Hannaford Bros. and provided consumers affected by the theft with the tips they needed to avoid paying for fraudulent charges to their bank accounts and credit accounts. To learn more about identity theft, a major concern for anyone who’s lost a laptop computer to thieves, readers may go to video of Siciliano at VideoJug.

###

About MyLaptopGPS

Since 1984, Tri-8, Inc. (DBA MyLaptopGPS.com) has specialized in complete system integration. From real-time electronic payment processing software to renowned mid-market ERP implementations, the executive team at MyLaptopGPS has been serving leading enterprises and implementing world-class data systems that simply work. With MyLaptopGPS™, Tri-8, Inc. brings a level of expertise, dedication, knowledge and service that is unmatched. MyLaptopGPS™’s rock-solid performance, security, and reliability flow directly from the company’s commitment to top-notch software products and services for almost 25 years.

About IDTheftSecurity.com

Identity theft affects us all, and Robert Siciliano, CEO of IDTheftSecurity.com and member of the Bank Fraud & IT Security Report‘s editorial board, makes it his mission to provide consumer education solutions on identity theft to Fortune 500 companies and their clients. A leader of personal safety and security seminars nationwide, Siciliano has been featured on "The Today Show," CNN, MSNBC, CNBC, "FOX News," "The Suze Orman Show," "The Montel Williams Show," "Maury Povich," "Sally Jesse Raphael," "The Howard Stern Show," and "Inside Edition." Numerous magazines, print news outlets, and wire services have turned to him, as well, for expert commentary on personal security and identity theft. These include Forbes, USA Today, Entrepreneur, Woman’s Day, Mademoiselle, Good Housekeeping, The New York Times, Los Angeles Times, Washington Times, The Washington Post, Chicago Tribune, United Press International, Reuters, and others. For more information, visit Siciliano’s Web site, blog, and YouTube page.

The media are encouraged to get in touch with any of the following individuals:

John Dunivan
MyLaptopGPS Media Relations
PHONE: (405) 747-6654 (direct line)
jd@MyLaptopGPS.com
www.MyLaptopGPS.com

Robert Siciliano, Personal Security Expert
CEO of IDTheftSecurity.com
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)
Robert@IDTheftSecurity.com
www.idtheftsecurity.com

Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner@STETrevisions.com
http://www.STETrevisions.com
http://www.brentskinner.blogspot.com

Identity Theft Protection Expert and One You Security: Largest Data Breach Thus Far of 2008 Underscores Need for Consumer Choice in Financial Fraud Protection

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(SARASOTA, Fla. – Sept. 10, 2008 – One You Security) According to new reports, a breach of data at a large U.S. bank, first reported in May of this year, involved close to three times as many unique data records as originally announced. Each of the now approximately 12.5 million is at increased risk of identity theft, said Robert Siciliano, widely televised and quoted identity theft protection expert and chief security analyst for One You Security, LLC. Siciliano encouraged these consumers and those like them to enroll in One You Security, which not only transforms Social Security numbers into something functionally useless to financial fraudsters, but also scours the 150 million websites every day, each of them 50 pages deep, for any potentially illegal use of their identifying information.

"Consumers need a robust choice when this kind of thing happens," said Siciliano. "As it stands, the options they do have at their disposal are mostly gimmicky services that promise much more than they can really deliver in terms of identity protection. Consumers need a service like One You, which not only works to disable thieves’ ability to use Social Security numbers to commit financial fraud, but also scours the Internet on a daily basis to ferret out any potentially illegal posting of their information online."

Subscribers to One You Security receive newsletters and special alerts from Siciliano. Through these, they get the latest information on data breaches and learn more about identity theft prevention. Chief security analyst for One You Security and a member of the Bank Fraud & IT Security Report‘s editorial board, Siciliano regularly discusses data security and consumer protection on CNBC, on NBC’s "Today Show," FOX News Network and elsewhere.

A loss in February of back-up tape data from Bank of New York Mellon Corp involved identifying information on 12.5 million customers of the institution, according to an Aug. 28th report in Reuters — up from the 4.5 million originally reported in May. Reuters noted that the new number rendered the Mellon Corp. breach the largest thus far of 2008.

The revelation of a data breach affecting many millions of unique data records was unsurprising, according to Siciliano. He pointed to the 2007 CSI Computer Crime and Security Survey‘s finding that the number of organizations reporting computer intrusions to law enforcement in 2007 rose by 16 percent compared to the previous year. While acknowledging that computer intrusions fall under a different category of breach than do the loss of data back-up tapes, Siciliano nevertheless noted that "breaches are breaches, and a number of studies suggest that the overall trend is upward for all kinds."

"Data breaches aren’t going away," said Chris Harris, president and CEO of One You Security. "In the meantime, consumers need a way to protect themselves. And the answer is not for them to try to remain current on all those data braches — an impossible task. Instead, they need a solution that transforms the information most commonly lost in such thefts functionally useless to thieves, and tracks it online for any suspicious activity. One You does this and more, giving consumers a robust firewall against criminals who would otherwise enjoy unfettered use of their sensitive, identifying information."

Consumers who choose One You Security do so in part because the company strives to transform their Social Security numbers into meaningless strings of digits of no use to thieves. The firm backs all its offerings with a 100 percent service guarantee.

YouTube video below shows Siciliano on FOX News Network, where he explains how the ubiquity of Social Security numbers as universal identifiers helps thieves online and off-line. A collection of videos at VideoJug features Siciliano sharing advice on how consumers can protect themselves from identity theft and fraud.

###

About One You Security, LLC

Sarasota, Fla.-based One You Security‘s mission is to eliminate the threat and consequences of identity theft. For just $10 per month, anyone can sign up for One You Security’s identity theft protection service, a proactive, preventative approach whereby the company activates and manages its customers’ fraud alerts with major credit bureaus. Subscribers also receive full access to ongoing education from identity theft protection expert Robert Siciliano, chief security analyst for One You Security, which backs up its promise to protect clients’ financial identities with a 100 percent service guarantee. To sign up for One You Security, dial 1-800-434-2010.

About IDTheftSecurity.com

Identity theft affects us all, and Robert Siciliano, CEO of IDTheftSecurity.com, chief security analyst for One You Security, and member of the Bank Fraud & IT Security Report‘s editorial board, makes it his mission to educate Fortune 500 companies and their clients on the dangers of identity theft. Author of "The Safety Minute: 01" and leader of personal safety and security seminars nationwide, Siciliano has been featured on "The Today Show," CNN, MSNBC, CNBC, "FOX News," "The Suze Orman Show," "The Montel Williams Show," "Maury Povich," "Sally Jesse Raphael," "The Howard Stern Show," and "Inside Edition." Numerous magazines, print news outlets, and wire services have turned to him, as well, for expert commentary on personal security and identity theft protection. These include Forbes, USA Today, Entrepreneur, Woman’s Day, Mademoiselle, Good Housekeeping, The New York Times, Los Angeles Times, Washington Times, The Washington Post, Chicago Tribune, United Press International, Reuters, and others. For more information, visit Siciliano’s Web site, blog, and YouTube page.

The media are encouraged to get in touch with any of the following individuals:

Chris Harris
President & CEO of One You Security
PHONE: 941-342-0500 (x231)
chris@oneyou.com
http://www.oneyou.com

Robert Siciliano
CEO of IDTheftSecurity.com
Chief Security Analyst for One You Security
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)
Robert@IDTheftSecurity.com
http://www.idtheftsecurity.com

Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner@STETrevisions.com
http://www.STETrevisions.com
http://brentskinner.blogspot.com

Identity Theft Expert and MyLaptopGPS: Three Laptop Computers Reported Over Last Month as Being Stolen Contain More Than 200,000 Unique Data Records

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(BOSTON, Mass. – Sept. 5, 2008 – IDTheftSecurity.com) Thefts, reported over the last month, of laptop computers belonging to a large national brewer and a well known engineering school placed more than 200,000 unique data records in jeopardy. Despite spokespeople’s reassurances that related identity thefts were unlikely, the default thinking needs to be that identity theft is in fact very likely whenever a laptop computer containing sensitive data goes missing to thieves, according to widely televised and quoted personal security and identity theft expert Robert Siciliano. He encouraged firms that wish to avoid laptop theft to consider MyLaptopGPS, a laptop tracking and data recovery firm mentioned in the August 2008 issue of Inc. Magazine.

"Whether or not it is encrypted or password-protected, data on stolen mobile computing equipment always puts those it identifies at risk of becoming victims of identity theft," said Siciliano. "Smart organizations recognize that to assume that the exception to this rule somehow will apply to their stolen or lost laptop computers is just not acceptable. Consumers intuitively understand this and will flock — in every instance that they have the choice to do so — to companies that ‘get it.’"

CEO of IDTheftSecurity.com and a member of the Bank Fraud & IT Security Report‘s editorial board, Siciliano leads Fortune 500 companies and their clients through presentations that explore security solutions for businesses and individuals. Author of "The Safety Minute: 01" and a longtime identity theft speaker, he has discussed data security and consumer protection on CNBC, NBC’s "Today Show," FOX News Network, and elsewhere.

The thefts of just three laptop computers, reported by the news media over the past month, have placed in the hands of thieves hard drives containing more than 200,000 unique data records:

  • In early August, The Associated Press reported that two laptop computers belonging to Anheuser-Busch Companies Inc. went missing to thieves in June. "The company does not believe any fraudulent credit transactions or cases of identity theft have resulted from the laptop thefts," reported the AP. Together, the computers contained current and former employees’ Social Security numbers, addresses, dates of birth and more.
  • In late August and early September, a number of news media reported on the theft of a laptop computer belonging to the Rochester Institute of Technology (RIT). The machine stored "the names, birth dates and Social Security numbers of" nearly 13,000 "applicants to the National Technical Institute for the Deaf and another 1,100 people at" RIT, according to DemocratandChronicle.com, which cited a media statement indicating that "RIT cannot confirm if anyone has accessed this information," but "[c]urrently, we have no indication of any criminal activity regarding the personal information."

"The responsible organizations out there will admit that they really have no idea what’s happening to information on laptop computers once these machines are lost," said MyLaptopGPS’ chief technology officer, Dan Yost, who invited readers to visit the MyLaptopGPS blog, where his company provides further commentary regarding the incidents at RIT and Anheuser-Busch. "The fact of the matter is nobody knows, and the onus of responsibility for protection falls on the consumer once a theft occurs. This tends to upset customers, who then wish to take their business elsewhere. But organizations can easily dodge all this ill, and the ensuing loss of business, by simply investing in affordable laptop tracking and data recovery technology."

MyLaptopGPS maintains the Realtime Estimated Damage Index (REDI™), a running tally of highly publicized laptop and desktop computer thefts and losses. The REDI also assesses those losses’ associated costs by drawing on estimates from the FBI and other sources that reflect the likelihood that identity theft and other crimes will occur whenever a computer is misplaced or stolen. At its website, MyLaptopGPS also keeps a log of these high-profile laptop thefts.

MyLaptopGPS’ anti-laptop theft technology combines Internet-based GPS tracking — more effective than other forms of GPS for tracking and retrieving stolen laptops — with other functionalities to secure mobile computing devices. A user launches MyLaptopGPS’ features remotely, protecting data even while the machine is in a criminal’s hands. Once connected to the Internet, the software silently retrieves, and then deletes, files from machines as it tracks the stolen or missing hardware — at once returning the data to its rightful owner and removing it from the lost computer.

Additionally, MyLaptopGPS offers SafeRegistry™, a comprehensive system for inventorying entire fleets of mobile computers, as well as a full line of highly renowned SafeTags™, which are police-traceable property tags designed to secure iPods™, cell phones, BlackBerry™ devices, and other mobile property.

Readers may download a demo of MyLaptopGPS. A white paper is also available.

"Our laptop fleet was certainly worth protecting," said Jim Sullivan, the network, systems and security administrator for FastForms, Inc. "We had procedures in place to help secure the machines, but we realized that we needed some key, additional layers of security, such as covert tracking and remote-controlled data recovery and destruction. MyLaptopGPS’ solution is very easy to use, and we are quite satisfied. We would recommend MyLaptopGPS to any business seeking a simple solution to secure their laptops and data."

YouTube video below shows Siciliano on FOX News Network, where he discussed this year’s data security breach at Hannaford Bros. and provided consumers affected by the theft with the tips they needed to avoid paying for fraudulent charges to their bank accounts and credit accounts. To learn more about identity theft, a major concern for anyone who’s lost a laptop computer to thieves, readers may go to video of Siciliano at VideoJug.

###

About MyLaptopGPS

Since 1984, Tri-8, Inc. (DBA MyLaptopGPS.com) has specialized in complete system integration. From real-time electronic payment processing software to renowned mid-market ERP implementations, the executive team at MyLaptopGPS has been serving leading enterprises and implementing world-class data systems that simply work. With MyLaptopGPS™, Tri-8, Inc. brings a level of expertise, dedication, knowledge and service that is unmatched. MyLaptopGPS™’s rock-solid performance, security, and reliability flow directly from the company’s commitment to top-notch software products and services for almost 25 years.

About IDTheftSecurity.com

Identity theft affects us all, and Robert Siciliano, CEO of IDTheftSecurity.com and member of the Bank Fraud & IT Security Report‘s editorial board, makes it his mission to provide consumer education solutions on identity theft to Fortune 500 companies and their clients. A leader of personal safety and security seminars nationwide, Siciliano has been featured on "The Today Show," CNN, MSNBC, CNBC, "FOX News," "The Suze Orman Show," "The Montel Williams Show," "Maury Povich," "Sally Jesse Raphael," "The Howard Stern Show," and "Inside Edition." Numerous magazines, print news outlets, and wire services have turned to him, as well, for expert commentary on personal security and identity theft. These include Forbes, USA Today, Entrepreneur, Woman’s Day, Mademoiselle, Good Housekeeping, The New York Times, Los Angeles Times, Washington Times, The Washington Post, Chicago Tribune, United Press International, Reuters, and others. For more information, visit Siciliano’s Web site, blog, and YouTube page.

The media are encouraged to get in touch with any of the following individuals:

John Dunivan
MyLaptopGPS Media Relations
PHONE: (405) 747-6654 (direct line)
jd@MyLaptopGPS.com
www.MyLaptopGPS.com

Robert Siciliano, Personal Security Expert
CEO of IDTheftSecurity.com
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)
Robert@IDTheftSecurity.com
www.idtheftsecurity.com

Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner@STETrevisions.com
http://www.STETrevisions.com
http://www.brentskinner.blogspot.com

Identity Theft Protection Expert and One You Security: Rate of Reported Data Breaches in 2008 Means Total Could Be One-Third Greater Than Last Year’s

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(SARASOTA, Fla. – Aug. 28, 2008 – One You Security) Last week, a widely cited, running tally of reported data breaches involving personal consumer information indicated that the number to date in 2008 had already surpassed the total for 2007. The pace of reported data breaches suggested that the final number for 2008 would be at least one-third greater than last year’s. Furthermore, the total number of records containing sensitive personal information involved in security breaches in the United States since January 2005 had surpassed 235 million as of Aug. 19, according to another source. With much of the data containing Social Security numbers, consumers need to invest in protective services that allow them to transform their information into something useless to financial fraudsters, said Robert Siciliano, widely televised and quoted identity theft protection expert and chief security analyst for One You Security, LLC.

"It’s unfair that consumers must cede control of their personal information to organizations, when these organizations seem to lose the data on any given day of the week," said Siciliano. "But it’s an unpleasant reality unchangeable at the moment. In the meantime, and for the foreseeable future, the best way for consumers to take back some control over their identifying data is to enroll in a service that keeps an eye on the information afterward and does everything it can to render their Social Security numbers useless to financial fraudsters."

Subscribers to One You Security receive newsletters and special alerts from Siciliano. Through these, they get the latest information on data breaches and learn more about identity theft prevention. Chief security analyst for One You Security and a member of the Bank Fraud & IT Security Report‘s editorial board, Siciliano regularly discusses data security and consumer protection on CNBC, on NBC’s "Today Show," FOX News Network and elsewhere.

Last week, the Identity Theft Resource Center revealed that its tally of the number of reported data breaches in 2008 had reached 449 as of Aug. 22, three more than the total for the entire year of 2007. The pace suggested that the final number for 2008 would be more than one-third higher than last year’s. Furthermore, according to the Privacy Rights Clearinghouse, the total number of records containing sensitive personal information involved in security breaches in the U.S. since January of 2005 had reached 236,805,918 as of Aug. 9, 2008.

"No matter how consumers look at it, the volume of breaches has been breathtaking," said Chris Harris, president and CEO of One You Security. "While it is certainly unacceptable that organizations in possession of their customers’ personal information lose it with such alarming frequency, consumers’ only real recourse is to invest in protection after the fact. Fortunately, One You is a viable choice for them. One You’s service not only dredges the Internet every day to unearth the online haunts where thieves post stolen, personal information, but also renders consumers’ Social Security numbers functionally useless to these same thieves, who would otherwise use the information to commit financial fraud."

Consumers who choose One You Security do so in part because the company strives to transform their Social Security numbers into meaningless strings of digits of no use to thieves. The firm backs all its offerings with a 100 percent service guarantee.

YouTube video below shows Siciliano on FOX News Network, where he explains how the ubiquity of Social Security numbers as universal identifiers helps thieves online and off-line. A collection of videos at VideoJug features Siciliano sharing advice on how consumers can protect themselves from identity theft and fraud.

###

About One You Security, LLC

Sarasota, Fla.-based One You Security‘s mission is to eliminate the threat and consequences of identity theft. For just $10 per month, anyone can sign up for One You Security’s identity theft protection service, a proactive, preventative approach whereby the company activates and manages its customers’ fraud alerts with major credit bureaus. Subscribers also receive full access to ongoing education from identity theft protection expert Robert Siciliano, chief security analyst for One You Security, which backs up its promise to protect clients’ financial identities with a 100 percent service guarantee. To sign up for One You Security, dial 1-800-434-2010.

About IDTheftSecurity.com

Identity theft affects us all, and Robert Siciliano, CEO of IDTheftSecurity.com, chief security analyst for One You Security, and member of the Bank Fraud & IT Security Report‘s editorial board, makes it his mission to educate Fortune 500 companies and their clients on the dangers of identity theft. Author of "The Safety Minute: 01" and leader of personal safety and security seminars nationwide, Siciliano has been featured on "The Today Show," CNN, MSNBC, CNBC, "FOX News," "The Suze Orman Show," "The Montel Williams Show," "Maury Povich," "Sally Jesse Raphael," "The Howard Stern Show," and "Inside Edition." Numerous magazines, print news outlets, and wire services have turned to him, as well, for expert commentary on personal security and identity theft protection. These include Forbes, USA Today, Entrepreneur, Woman’s Day, Mademoiselle, Good Housekeeping, The New York Times, Los Angeles Times, Washington Times, The Washington Post, Chicago Tribune, United Press International, Reuters, and others. For more information, visit Siciliano’s Web site, blog, and YouTube page.

The media are encouraged to get in touch with any of the following individuals:

Chris Harris
President & CEO of One You Security
PHONE: 941-342-0500 (x231)
chris@oneyou.com
http://www.oneyou.com

Robert Siciliano
CEO of IDTheftSecurity.com
Chief Security Analyst for One You Security
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)
Robert@IDTheftSecurity.com
http://www.idtheftsecurity.com

Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner@STETrevisions.com
http://www.STETrevisions.com
http://brentskinner.blogspot.com

Identity Theft Expert and MyLaptopGPS: Organizations Must Protect Employee Data Stored on Mobile Computing Devices

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(BOSTON, Mass. – Aug. 22, 2008 – IDTheftSecurity.com) In July, the theft of multiple laptop computers belonging to a Missouri-based cable provider left more than 9,000 of the firm’s current and former employees’ confidential data in the hands of thieves. The potential, crippling financial consequences of this and other laptop thefts, however, could easily be avoided, according to widely televised and quoted personal security and identity theft expert Robert Siciliano, who directed firms to MyLaptopGPS, a laptop tracking and data recovery firm mentioned in the August 2008 issue of Inc. Magazine.

“Databases of individuals’ identifying information stored on laptops are prime targets for identity thieves, who recognize the exceptional value of such records,” said Siciliano. “Employment data is in fact tailor made for fraudsters. And every potential victim is also a potential plaintiff in a potential class action suit against any offending organization that leaves identifying information on its mobile computers. The alternative is simple: Equip mobile computing fleets with affordable laptop tracking capability and remote data retrieval and deletion technology.”

CEO of IDTheftSecurity.com and a member of the Bank Fraud & IT Security Report‘s editorial board, Siciliano leads Fortune 500 companies and their clients through consumer education workshops that explore security solutions for businesses and individuals. A longtime identity theft speaker and author of “The Safety Minute: 01,” he has discussed data security and consumer protection on CNBC, NBC’s “Today Show,” FOX News Network, and elsewhere.

On Aug. 13, The Associated Press reported on the theft of 12 laptop computers from the offices of Charter Communications Inc., a sizeable cable provider based in St. Louis, Mo. During the week prior to the AP‘s report, about 9,000 former and current employees received notification from the firm that their Social Security numbers, associated names and birth dates were on the stolen machines. The St. Louis Business Journal later reported that just one of the laptops contained all this employee data. Additionally, Charter Communications had “no reason to believe that the information has been or will be used improperly,” according to a company spokesperson quoted in the AP‘s news report.

“When a laptop computer storing confidential data on employees goes missing from a business office, the default assumption ought to be that the data is also at risk,” said MyLaptopGPS’ chief technology officer, Dan Yost, who invited readers to visit the MyLaptopGPS blog and discuss the Charter Communications data breach. “The default practice for organizations, in fact, should be to raise the odds of sparing the data from this risk — by installing laptop tracking technology on their fleets of mobile computing equipment.”

MyLaptopGPS maintains the Realtime Estimated Damage Index (REDI™), a running tally of highly publicized laptop and desktop computer thefts and losses. The REDI also assesses those losses’ associated costs by drawing on estimates from the FBI and other sources that reflect the likelihood that identity theft and other crimes will occur whenever a computer is misplaced or stolen.

On Aug. 21, the REDI indicated that these highly publicized events had accounted for 492 laptops having gone missing thus far in 2008. MyLaptopGPS keeps a log of these high-profile laptop thefts at its website. The REDI’s latest number translated to 2,546,917 data records and estimated financial damages of $500,230,549, a 40 percent increase in cost over the past three months alone.

“Our laptop fleet was certainly worth protecting,” said Jim Sullivan, the network, systems and security administrator for FastForms, Inc. “We had procedures in place to help secure the machines, but we realized that we needed some key, additional layers of security, such as covert tracking and remote-controlled data recovery and destruction. MyLaptopGPS’ solution is very easy to use, and we are quite satisfied. We would recommend MyLaptopGPS to any business seeking a simple solution to secure their laptops and data.”

Anti-laptop theft technology such as MyLaptopGPS’ combines Internet-based GPS tracking — more effective than other forms of GPS for tracking and retrieving stolen laptops — with other functionalities to secure mobile computing devices. A user launches MyLaptopGPS’ features remotely, protecting data even while the machine is in a criminal’s hands. Once connected to the Internet, the software silently retrieves, and then deletes, files from machines as it tracks the stolen or missing hardware — at once returning the data to its rightful owner and removing it from the lost computer.

Additionally, MyLaptopGPS offers SafeRegistry™, a comprehensive system for inventorying entire fleets of mobile computers, as well as a full line of highly renowned SafeTags™, which are police-traceable property tags designed to secure iPods™, cell phones, BlackBerry™ devices, and other mobile property.

Readers may download a demo of MyLaptopGPS. A white paper is also available.

The YouTube video below shows Siciliano on FOX News Network, where he discussed this year’s data security breach at Hannaford Bros. and provided consumers affected by the theft with the tips they needed to avoid paying for fraudulent charges to their bank accounts and credit accounts. To learn more about identity theft, a major concern for anyone who’s lost a laptop computer to thieves, readers may go to video of Siciliano at VideoJug.

###

About MyLaptopGPS

Since 1984, Tri-8, Inc. (DBA MyLaptopGPS.com) has specialized in complete system integration. From real-time electronic payment processing software to renowned mid-market ERP implementations, the executive team at MyLaptopGPS has been serving leading enterprises and implementing world-class data systems that simply work. With MyLaptopGPS™, Tri-8, Inc. brings a level of expertise, dedication, knowledge and service that is unmatched. MyLaptopGPS™’s rock-solid performance, security, and reliability flow directly from the company’s commitment to top-notch software products and services for almost 25 years.

About IDTheftSecurity.com

Identity theft affects us all, and Robert Siciliano, CEO of IDTheftSecurity.com and member of the Bank Fraud & IT Security Report‘s editorial board, makes it his mission to provide consumer education solutions on identity theft to Fortune 500 companies and their clients. A leader of personal safety and security seminars nationwide, Siciliano has been featured on “The Today Show,” CNN, MSNBC, CNBC, “FOX News,” “The Suze Orman Show,” “The Montel Williams Show,” “Maury Povich,” “Sally Jesse Raphael,” “The Howard Stern Show,” and “Inside Edition.” Numerous magazines, print news outlets, and wire services have turned to him, as well, for expert commentary on personal security and identity theft. These include Forbes, USA Today, Entrepreneur, Woman’s Day, Mademoiselle, Good Housekeeping, The New York Times, Los Angeles Times, Washington Times, The Washington Post, Chicago Tribune, United Press International, Reuters, and others. For more information, visit Siciliano’s Web site, blog, and YouTube page.

The media are encouraged to get in touch with any of the following individuals:

John Dunivan
MyLaptopGPS Media Relations
PHONE: (405) 747-6654 (direct line)
jd@MyLaptopGPS.com
www.MyLaptopGPS.com

Robert Siciliano, Personal Security Expert
CEO of IDTheftSecurity.com
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)
Robert@IDTheftSecurity.com
www.idtheftsecurity.com

Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner@STETrevisions.com
http://www.STETrevisions.com
http://www.brentskinner.blogspot.com

Identity Theft Protection Expert and One You Security: Common Data Handling Practices Mean Consumers Need Protection against Financial Fraud

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(SARASOTA, Fla. – Aug. 22, 2008 – One You Security) From mid-2006 to mid-2008, consumers’ private and confidential information went missing from a majority of U.K. firms, according to data announced earlier this summer by researchers who said 90 percent of these incidents went unreported to customers. The findings reflect major reasons for consumers to take proactive steps in controlling their own identities, said Robert Siciliano, widely televised and quoted identity theft protection expert and chief security analyst for One You Security, LLC. While consumers have little purview over how businesses obtain and use their identifying data, according to Siciliano, they can turn to firms such as One You Security, whose services render Social Security numbers useless to thieves who would use them to commit financial fraud.

"What is all-too-evident and unfortunate is not only that consumers’ data in the hands of businesses often finds itself in harm’s way, but also that these consumers have little say over the circumstances," said Siciliano. "What’s even worse, however, is that an overwhelming majority of professionals responsible for all this data won’t even report a breach to the consumers whose information is involved. U.S. consumers can assume that the scenario over here is similar to that in the United Kingdom, and they really have only one practical option: to exercise better control over their identifying information by turning to services such as One You’s, which transforms the Social Security number into something of little use to financial fraudsters."

Subscribers to One You Security receive newsletters and special alerts from Siciliano. Through these, they get the latest information on data breaches and learn more about identity theft prevention. Chief security analyst for One You Security and a member of the Bank Fraud & IT Security Report‘s editorial board, Siciliano regularly discusses data security and consumer protection on CNBC, on NBC’s "Today Show," FOX News Network and elsewhere.

A study has found that 61 percent of marketing professionals in the United Kingdom experienced a data breach involving consumers’ confidential information during the 24 months leading up to an announcement in June of a report exploring the matter: the 2008 UK Study on Email Marketing Practices & Privacy. Alarmingly, these same professionals failed nine out of every 10 times to report the news to affected consumers, citing that they "were either not required to, or were unsure whether they had to," according to the Ponemon Institute’s survey of 900 data protection professionals and marketing professionals in the United Kingdom.

The research, commissioned by StrongMail, placed e-mail marketing ahead of not only other Internet marketing methods, but also telemarketing and direct mail outbound marketing channels, in the risks it poses to U.K. consumer data. Additionally, the research revealed, U.K. firms that outsourced their e-mail marketing efforts (60 percent of them, in all) saw a 28 percent increase in data breaches.

"Consumers have already lost control of their actual data to businesses, which have access to it from numerous sources and can use it for numerous purposes," said Chris Harris, president and CEO of One You Security. "But, despite the circumstances, consumers still haven’t lost control of their financial identities. Their information may already be out there, but by employing services such as One You, they can defuse their Social Security numbers’ capacity to help thieves who would otherwise use the digits to commit financial fraud."

Consumers who choose One You Security do so in part because the company strives to transform their Social Security numbers into meaningless strings of digits of no use to thieves. The firm backs all its offerings with a 100 percent service guarantee.

The YouTube video below shows Siciliano on FOX News Network, where he explains how the ubiquity of Social Security numbers as universal identifiers helps thieves online and off-line. A collection of videos at VideoJug features Siciliano sharing advice on how consumers can protect themselves from identity theft and fraud.

###

About One You Security, LLC

Sarasota, Fla.-based One You Security‘s mission is to eliminate the threat and consequences of identity theft. For just $10 per month, anyone can sign up for One You Security’s identity theft protection service, a proactive, preventative approach whereby the company activates and manages its customers’ fraud alerts with major credit bureaus. Subscribers also receive full access to ongoing education from identity theft protection expert Robert Siciliano, chief security analyst for One You Security, which backs up its promise to protect clients’ financial identities with a 100 percent service guarantee. To sign up for One You Security, dial 1-800-434-2010.

About IDTheftSecurity.com

Identity theft affects us all, and Robert Siciliano, CEO of IDTheftSecurity.com, chief security analyst for One You Security, and member of the Bank Fraud & IT Security Report‘s editorial board, makes it his mission to provide consumer education solutions on identity theft to Fortune 500 companies and their clients. Author of "The Safety Minute: 01" and leader of personal safety and security seminars nationwide, Siciliano has been featured on "The Today Show," CNN, MSNBC, CNBC, "FOX News," "The Suze Orman Show," "The Montel Williams Show," "Maury Povich," "Sally Jesse Raphael," "The Howard Stern Show," and "Inside Edition." Numerous magazines, print news outlets, and wire services have turned to him, as well, for expert commentary on personal security and identity theft protection. These include Forbes, USA Today, Entrepreneur, Woman’s Day, Mademoiselle, Good Housekeeping, The New York Times, Los Angeles Times, Washington Times, The Washington Post, Chicago Tribune, United Press International, Reuters, and others. For more information, visit Siciliano’s Web site, blog, and YouTube page.

The media are encouraged to get in touch with any of the following individuals:

Chris Harris
President & CEO of One You Security
PHONE: 941-342-0500 (x231)
chris@oneyou.com
http://www.oneyou.com

Robert Siciliano
CEO of IDTheftSecurity.com
Chief Security Analyst for One You Security
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)
Robert@IDTheftSecurity.com
http://www.idtheftsecurity.com

Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner@STETrevisions.com
http://www.STETrevisions.com
http://brentskinner.blogspot.com