Holiday Shopping: Beware of Unethical Online Merchants

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We have all encountered a sales clerk who was rude, a customer service representative who was incompetent and an online purchase that went south. Even I’ve been scammed out of an entire order and spent dozens of hours trying to get a return on another.

But when it comes to outrageous and shocking, including threats of violence and outright fraud, this story takes the cake.  An online merchant based in Brooklyn New York retailing designer sunglasses, some counterfeit and some real, thrives on bad customer service, over charging, making threats, stalking and abusing clients into giving up the fight over what’s right.

The merchant prides himself on getting negative feedback on consumer advocacy and review sites such as Get Satisfaction, ComplaintsBoard.com, ConsumerAffairs.com, RipoffReport.com, Yelp and Epinions.

He thrives on – for example “DO NOT ORDER ANYTHING FROM THIS COMPANY. This has been the most horrific experience EVER. I have extensive knowledge of website management and customer service, and they pretty much break every rule imagined. They are a total scam”

The strategy of negativity gets this merchants website ranked high on search when listed with all the different opinion sites. Google and other search engines often rank a website to show on the first page of search based on how many links point to it from other prominent sites. So even though all the negative links are pointing to the unethical site from opinion sites, it still ranks on the first page of search helping its sales.

Beware of making purchases on any website based on how they rank in search. Even a first page organic hit can lead to a scammy company.

Learn from others bad experiences. ALWAYS search “Name Of Company” in Google before you make a purchase. The review sites almost always show on the first page of search when “Name Of Company” has been blacklisted.

More on THIS STORY.

Robert Siciliano personal security expert to Home Security Source discussing scammers and thieves on The Big Idea with Donnie Deutsch.