Identity Theft Protection Expert from One You Security Provides Subscribers with the Latest Consumer Education on How to Protect Their Identities

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(SARASOTA, Fla. – June 10, 2008 – One You Security) The onslaught of breaches pummeling consumers’ identities has necessitated a diversified approach to identity theft protection, said the president and CEO of One You Security, LLC. The company therefore decided not only to help consumers make their Social Security numbers useless to thieves, but also to provide them with the latest in consumer education on the matter from the firm’s chief security analyst, Robert Siciliano, a widely televised and quoted identity theft protection expert.

“Financial identities are under siege from all sides,” said Siciliano. “The dangers arise so quickly, that even the most vigilant among consumers need guidance to remain abreast of their financial identities’ many vulnerabilities. This only happens through ongoing, continually reinforcing identity theft education.”

Chief security analyst for One You Security and a member of the Bank Fraud & IT Security Report‘s editorial board, Siciliano leads Fortune 500 companies and their clients through consumer education workshops that explore security solutions for business and individuals. A longtime identity theft protection speaker, he has discussed data security and consumer protection on CNBC, on NBC’s “Today Show,” FOX News Network, and elsewhere.

According to a May 19th report by the Associated Press, 38 individuals faced charges from authorities in Los Angeles, Calif., and New Haven, Conn., that they had stolen names, Social Security numbers, credit card data and other personal information from Internet users. Their members’ outposts stretched from Romania to the United States, Canada, Portugal and Pakistan, the article alleged.

“Organized crime rings work in concert to steal identities,” said Siciliano. “There’s big money to be had in identity theft, and savvy criminals who operate globally through their vast, organized networks understand this. The scenario seems daunting to consumers who just want to protect their information from the unscrupulous. Fortunately, with just a little bit of help, consumers can learn how to make their personal information increasingly impervious to thieves’ intrusions.”

Subscribers to One You Security benefit from identity theft education material such as newsletters and special alerts (including video) from Siciliano himself, who makes defining identity theft as a systematic flaw and providing a simple yet comprehensive solution to his goals. Siciliano’s alerts are designed to help consumers avoid scams and practices that make the identity thief’s job easy and to inform them of the latest data breaches. The firm backs all its offerings with a 100 percent service guarantee.

“One You’s service strives to render the subscriber’s Social Security number useless to thieves,” said Chris Harris, president and CEO of One You Security. “An integral part of this is in One You’s activation and management of subscribers’ fraud alerts with the major credit bureaus. But perhaps an even larger piece of the puzzle is the consumer education that One You provides with Robert Siciliano, whose experience in presenting workshops on identity theft prevention to audiences at Fortune 500 firms uniquely qualifies him to be a personal sherpa on identity theft protection to each and every One You subscriber.”

“Those who subscribe to One You’s service get automatically plugged into my personal e-mail network to receive regular alerts on identity theft prevention,” Siciliano added. “Each alert is a resource that helps consumers learn how to block the many points of entry available to thieves trying to gain law-abiding citizens’ identities. The idea is to help One You’s subscribers stay on top of what is new in identity theft prevention and ahead of what is next.”

The YouTube video below shows Siciliano on FOX News Network, where he explains how thieves were able to crack the computers of Hannaford Bros., a grocery chain that operates 165 stores in the Northeast, to obtain the credit card and debit card numbers millions of millions of customers. Video of Siciliano at VideoJug features him sharing advice on how consumers can protect themselves from identity theft and fraud.

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About One You Security, LLC

Sarasota, Fla.-based One You Security‘s mission is to eliminate the threat and consequences of identity theft. For just $10 per month, anyone can sign up for One You Security’s identity theft protection service, a proactive, preventative approach whereby the company activates and manages its customers’ fraud alerts with major credit bureaus. Subscribers also receive full access to ongoing education from identity theft protection expert Robert Siciliano, chief security analyst for One You Security, which backs up its promise to protect clients’ financial identities with a 100 percent service guarantee. To sign up for One You Security, dial 1-800-434-2010.

About IDTheftSecurity.com

Identity theft affects us all, and Robert Siciliano, CEO of IDTheftSecurity.com, chief security analyst for One You Security, and member of the Bank Fraud & IT Security Report‘s editorial board, makes it his mission to provide consumer education solutions on identity theft to Fortune 500 companies and their clients. Author of “The Safety Minute: 01” and leader of personal safety and security seminars nationwide, Siciliano has been featured on “The Today Show,” CNN, MSNBC, CNBC, “FOX News,” “The Suze Orman Show,” “The Montel Williams Show,” “Maury Povich,” “Sally Jesse Raphael,” “The Howard Stern Show,” and “Inside Edition.” Numerous magazines, print news outlets, and wire services have turned to him, as well, for expert commentary on personal security and identity theft protection. These include Forbes, USA Today, Entrepreneur, Woman’s Day, Mademoiselle, Good Housekeeping, The New York Times, Los Angeles Times, Washington Times, The Washington Post, Chicago Tribune, United Press International, Reuters, and others. For more information, visit Siciliano’s Web site, blog, and YouTube page.

The media are encouraged to get in touch with any of the following individuals:

Chris Harris
President & CEO of One You Security
PHONE: 941-342-0500 (x231)
chris@oneyou.com
http://www.oneyou.com

Robert Siciliano
CEO of IDTheftSecurity.com
Chief Security Analyst for One You Security
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)
Robert@IDTheftSecurity.com
http://www.idtheftsecurity.com

Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner@STETrevisions.com
http://www.STETrevisions.com
http://brentskinner.blogspot.com

Identity Theft Expert and Speaker on Personal Security: Save Money on Rising Costs of Data Breaches by Spending it on Better Security That Costs Less

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(BOSTON, Mass. – Dec. 19, 2007 – IDTheftSecurity.com) A national news organization’s analysis of the year’s data thefts has found that the number of these has tripled in 2007 over the previous year, and end-of-year research showed that the associated costs also rose. According to Robert Siciliano, a widely televised and quoted personal security and identity theft expert, organizations could save money by spending it on security that costs less.

"Whenever data is stolen, an identity thief is not too far behind," said Siciliano. "With a threefold increase this year over the number of data breaches in 2006 — already a year rife with data thefts — industry leaders have an enormous problem on its hands. Security needs to improve, and quickly."

CEO of IDTheftSecurity.com and a member of the Bank Fraud & IT Security Report‘s editorial board, Siciliano leads Fortune 500 companies and their clients in workshops that explore consumer education solutions for security issues. An experienced identity theft speaker and author of "The Safety Minute: 01," he has discussed data security and consumer protection on CNBC, on NBC’s "Today Show," on FOX News, and elsewhere.

On Dec. 9, USA Today presented its own analysis of the year’s data breaches, reporting a greater than 300 percent increase in the number of sensitive data records lost in 2007 vs. the previous year, from 49.7 gone missing in 2006 to more than 162 million in 2007. Furthermore, according to the Ponemon Institute’s "2007 Annual Study: Cost of a Data Breach," announced on Nov. 28, the cost per lost record for organizations that experience data breaches has risen by more than 8 percent, from $182 last year to $197 in 2007. Significantly affecting the increase, customers took their business elsewhere in greater numbers following data breaches this past year, the study found.

Concerns over widespread identity theft follow any large data breach. On Dec. 18, Vancouver, Canada’s "News 1130 All News Radio" reported that the Better Business Bureau named identity theft as one of the top ten scams of 2007. In a year replete with fraud and scams, news reports in December provided yet more anecdotal evidence to support this. For instance, on Dec. 3, vnunet.com reported that authorities had identified "more than 100 websites…selling account information for U.K. bank customers." The sites contained customers’ account details, PINs, and security codes.

"It is through data breaches that thieves acquire inventories of sensitive information such as bank account numbers and the associated PINs and security codes," said Siciliano. "This data is worth big bucks on the black market. Why else would data breaches be growing in their frequency? If more than 162 million unique data records have gone missing this past year, the only responsible thing to do is to conclude that 162 million unique data records are now in the hands of thieves all over the place."

Readers may view YouTube video below of Siciliano on "FOX News," explaining how the ubiquity of Social Security numbers as universal identifiers helps thieves online and off-line. Those wishing to learn how to protect themselves against identity theft, a major concern for anyone who has fallen prey to online scammers, may view video of Siciliano at VideoJug.

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About IDTheftSecurity.com

Identity theft affects us all. Robert Siciliano, CEO of IDTheftSecurity.com and member of the Bank Fraud & IT Security Report‘s editorial board, makes it his mission to provide consumer education solutions on identity theft to Fortune 500 companies and their clients.

A leader of personal safety and security seminars nationwide, Siciliano has been featured on "The Today Show," CNN, MSNBC, CNBC, "FOX News," "The Suze Orman Show," "The Montel Williams Show," "Maury Povich," "Sally Jesse Raphael," "The Howard Stern Show," and "Inside Edition." The Privacy Learning Institute features him on its Website. Numerous magazines, print news outlets, and wire services have turned to him, as well, for expert commentary on personal security and identity theft. These include Forbes, USA Today, Entrepreneur, Woman’s Day, Good Housekeeping, The New York Times, Los Angeles Times, Washington Times, The Washington Post, Chicago Tribune, United Press International, Reuters, and others.

Visit Siciliano’s Web site, www.IDTheftSecurity.com; blog, www.realtysecurity.com/blog; and YouTube page, http://youtube.com/stungundotcom.

The media are encouraged to get in touch with Siciliano directly:

Robert Siciliano, Personal Security Expert
CEO of IDTheftSecurity.com
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)
Robert@IDTheftSecurity.com
www.idtheftsecurity.com

The media may also contact:

Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner@STETrevisions.biz
www.STETrevisions.biz