Celebrity Identity Theft Issues

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The only difference between a so-called celebrity and you and I is exposure. Their lives are subjected to much more attention than most people and for that they pay a price. Ours is a celebrity obsessed culture that has multiple TV programs every day of the week that focus solely on the lives of the popular people. With that attention often comes baggage unforeseen by the individual prior. But once they are in the spotlight they either shine or crash and burn.

The unfortunate side effect of this much attention is security issues. When a person has so many millions of eyeballs on them chances are there will be a stalker or two along with someone who will do their best to swindle them.

As McAfee recently pointed out criminals are also using celebrities on the internet to hack your PC. Cybercriminals often use the names of popular celebrities to lure people to sites that are actually laden with malicious software. Anyone looking for the latest videos or pictures could end up with a malware-ridden computer instead of just trendy content. Cameron Diaz has replaced Jessica Biel as the most dangerous celebrity to search for on the Web.

Jennifer Anniston along with Anne Hathaway, Liv Tyler, Cher and Melanie Griffith, among others were victims of credit card fraud to the tune of hundreds of thousands of dollars by their beautician. Liv Tyler was swindled out of $214,000. If these celebs weren’t paying attention to their credit card statements chances are they ate most of those fraudulent unauthorized charges. Card holders only have 60 days to dispute fraud. After that it’s up to the discretion of the bank if they want to hear your plea.

To ensure peace of mind —subscribe to an identity theft protection service, such as McAfee Identity Protection, which offers proactive identity surveillance, lost wallet protection, and alerts when suspicious activity is detected on your accounts. For additional tips, please visit http://www.counteridentitytheft.com

Robert Siciliano is a McAfee Consultant and Identity Theft Expert. See him discussing celebrity identity theft on CNBC. (Disclosures)

Child Identity Theft

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Child identity theft is a growing problem. The Federal Trade Commission estimates that there are 500,000 new victims every year. The culprits are often parents or others who have direct access to the child’s Social Security number. (In my own experience, I’ve had to give out my children’s Social Security numbers to hospitals, insurers, and schools more than I can count.) When irresponsible parents apply for credit in their children’s names due to existing financial hardships, the soiling of their credit begins.

Jason Truxel was denied a mortgage because of bad credit. He had no idea that his credit scores were low, so he pulled his credit reports. He discovered a tremendous amount of debt, and accounts he had never opened. One such account showed that a credit card had been opened in his name when he was 13 years old. Jason found out the hard way that he was a victim of child identity theft. When Jason was a child, his father was convicted of credit card fraud.

You may be saying, “Of course I would never steal my own child’s identity,” but sometimes the custodial parent discovers that his or her ex committed identity theft when notices from bill collectors begin to arrive.

If you ever determine that your child’s identity has been stolen, you should immediately file a report with a local police department. A police report is often the first step to have the unauthorized accounts removed from the child’s credit report.

Creditors often fail to verify the applicant’s age and simply accept a credit application at face value. Children rarely discover that they are victims of identity theft until they are adults, when they are denied a student loan or even a job, if their potential employer runs a credit check and deems the applicant irresponsible based on poor credit history.

Some would say, “Protect your child’s Social Security number,” which is okay advice, but not practical and not really possible. The best solution is to invest in identity theft protection.

To ensure peace of mind and protect your child’s most valuable asset, his or her identity, subscribe to an identity protection service, such as McAfee Identity Protection, which offers proactive identity surveillance, lost wallet protection, and alerts when suspicious activity is detected on your accounts. For additional tips, please visit http://www.counteridentitytheft.com

Robert Siciliano is a McAfee consultant and identity theft expert. See him discuss child identity theft on NBC Boston. (Disclosures)

Cameron Diaz Named Most Dangerous Celebrity in Cyberspace

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Cameron Diaz has replaced Jessica Biel as the most dangerous celebrity to search for on the Web, according to security company McAfee, Inc. (NYSE: MFE). For the fourth year in a row, McAfee researched popular culture’s most famous people to reveal the riskiest celebrity athletes, musicians, politicians, comedians and Hollywood stars on the Web.

The McAfee Most Dangerous CelebritiesTM study found movie stars and models top the “most dangerous” list this year while politicians like Barack Obama and Sarah Palin are among the safest.
Cybercriminals often use the names of popular celebrities to lure people to sites that are actually laden with malicious software. Anyone looking for the latest videos or pictures could end up with a malware-ridden computer instead of just trendy content.

“This year, the search results for celebrities are safer than they’ve been in previous years, but there are still dangers when searching online,” said Dave Marcus, security researcher for McAfee Labs.

“Through consumer education and tools, such as McAfee® SiteAdvisor® site ratings, consumers are getting smarter about searching online, yet cybercriminals are getting sneakier in their techniques. Now they’re hiding malicious content in ‘tiny’ places like shortened URLs that can spread virally in social networking sites and Twitter, instead of on websites and downloads.”

Cameron Diaz Searches Yield Ten Percent Chance of Landing on a Malicious Site
McAfee research found that searching for the latest Cameron Diaz pictures and downloads yields a ten percent chance of landing on a website that’s tested positive for online threats, such as spyware, adware, spam, phishing, viruses and other malware.

Fans searching for “Cameron Diaz” or “Cameron Diaz and downloads,” “Cameron Diaz and screen savers,” “Cameron Diaz and wallpaper,” “Cameron Diaz and photos” and “Cameron Diaz and videos” are at risk of running into online threats designed to steal personal information. Clicking on these risky sites and downloading files like photos, videos or screensavers exposes surfers or consumers to the risk of downloading the viruses and malware.

The study uses SiteAdvisor site ratings, which indicates which sites are risky to search for celebrity names on the Web and calculate an overall risk percentage. The top 10 celebrities from this year’s study with the highest percentages of risk are:

Position Celebrity
1. Cameron Diaz – Searching for Diaz results in a one in ten chance of landing on a risky site. She has most recently been in the spotlight with blockbuster movies, “Knight and Day” and “Shrek Forever After.” When “Cameron Diaz and screensavers” was searched, 19 percent of the sites were identified as containing malicious downloads.

2. Julia Roberts – Academy Award-winning actress Julia Roberts is one of America’s sweethearts, and will soon be in the spotlight with her upcoming release of “Eat, Pray, Love.” The overall risk of searching for Roberts is nine percent, yet searching for “Julia Roberts and downloads” results in a 20 percent chance of downloading a photo, wallpaper or other file laden with malware.

3. Jessica Biel – Last year’s Most Dangerous Celebrity fell two spots with searches resulting in fewer risky sites this year. Biel continues to be in the spotlight with her on-again, off-again relationship with Justin Timberlake, and appeared in “The A-Team” in June 2010. While her overall search risk is nine percent, searching for “Jessica Biel and screensavers” results in a 17 percent chance of landing on a risky site.

4. Gisele Bündchen – The world’s highest-paid supermodel moved up two spots since last year. Searching for “Gisele Bündchen and screensavers” can prove risky, 15 percent of the search results for this beauty can put spyware, malware or viruses on your computer.

5. Brad Pitt – Pitt is often in the spotlight with news of his movies and his personal life. It’s no wonder why this leading man has been in the top ten for the past three years. He moved up in rank five spots this year. Downloading photos, screensavers, or other files of Brad can potentially put adware or spyware in your computer.

6. Adriana Lima – Searching for downloads of this Brazilian beauty can direct users to red-ranked sites. Lima is best known for being a Victoria’s Secret Angel since 2000.

7. Jennifer Love Hewitt, Nicole Kidman – Searching for these Hollywood starlets resulted in an equal number of risky download websites.

8. Tom Cruise – With recent buzz around his MTV Awards performance as well as his movie, “Knight and Day,” Cruise rises to the top ten.

9. Heidi Klum, Penelope Cruz – Both of these ladies are consistently in the spotlight, and share the #9 spot. Cybercriminals use their names to lure people to risky sites. Klum hosts “Project Runway” and Cruz has been in the spotlight recently for her role in the “Sex and the City 2″ movie and is expected to be in the fourth film of the “Pirates of the Caribbean” series.

10. Anna Paquin – This “True Blood” star is as dangerous on the Web as she is on the screen. Searching for screensavers of Paquin can lead you to downloads filled with malware.

“Cybercriminals follow the same hot topics as consumers, and create traps based on the latest trends,” continued Marcus. “Whether you’re surfing the Web from your computer or your phone or clicking on links in Twitter about your favorite celeb, you should surf safely, and make sure you’re using the latest security software.”

Robert Siciliano is a McAfee consultant and identity theft expert. See him discuss celebrity identity theft” on CNBC. (Disclosures)

Do You Really Need Identity Theft Protection?

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I see plenty of articles disclaiming any form of identity theft protection and the related expenses. They have titles like, “Identity Theft Protection Doesn’t Work,” or, “Poor Man’s Guide to Identity Theft Protection.” Most of these articles have some degree of merit, but they usually miss the point.

The fact is, you can’t protect yourself from all forms of identity theft, and the types that you can guard against require a Rain Man-like focus. One way or another, it’s going to cost you time or money or both.

Identity theft protection detractors say, “Why pay a monthly fee when all you have to do is…”

Securely dispose of mail. The standard advice is to thoroughly shred preapproved credit card offers and anything that includes any account information. While this is good advice and should be heeded, it’s not going to protect you when your bank or mortgage company or utility provider tosses your information in a dumpster that is subsequently raided by identity thieves.

Opt out of junk mail and preapproved credit card offers. This is good advice and can be done at OptOutPrescreen.com. However, even if you opt out of new offers, others will still arrive. It’s inevitable. You also need to get a locking mailbox, but that still won’t fully protect you.

Get a P.O. box. This won’t protect you at all. Anyone who recommends this tactic doesn’t understand how identity theft occurs.

Check your credit for free at AnnualCreditReport.com. This is an excellent way to stay on top of your credit reports and keep tabs on what accounts may be open under your name. However, it’s only good for one credit report per bureau per year. You should really check your credit report monthly, and that isn’t cheap.

Set fraud alerts. Fraud alerts are a great layer of protection, but they expire every 90 days, and most people don’t bother to renew. Plus, fraud alerts only serve as a guideline for creditors, who are not required to contact you before issuing credit.

Get a credit freeze. This is a great way to help prevent new account fraud. I recommend this. But by itself, a credit freeze is not enough.

These are all layers of prevention that will help, but by themselves or even in combination, they cannot provide the same degree of protection offered by a reputable, full-service, paid product.

To ensure peace of mind and protect your most valuable asset, your identity—subscribe to an identity protection service, such as McAfee Identity Protection, which offers proactive identity surveillance, lost wallet protection, and alerts when suspicious activity is detected on your accounts. For additional tips, please visit http://www.counteridentitytheft.com

Robert Siciliano is a McAfee consultant and identity theft expert. See him discuss an identity theft “pandemic” on CNBC. (Disclosures)

Travel Security and Identity Theft Scams

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Traveling for business or pleasure is hectic, unnerving, not at all glamorous and often draining. Often, we say we need a vacation after a vacation. And when traveling, the last thing you need is to be ripped off. Things to consider:

Hotel Rooms

Hotel rooms are not secure. Just last week I entered a hotel room with somebody else’s stuff laid out on the dresser and on the bed. It’s happened to me dozens of times. Sometimes the clerk assigns the same room to two people, or the keys work in multiple rooms. Never ever leave anything of value in your room.

Rental Cars

My wife traveled to Spain, got off the plane, and rented a car, and drove off the lot. At the first stop sign, a man knocked on her passenger window and pointed, saying, “Tire, tire.” She put the car in park and walked over to the passenger side. The tire was fine and the man was gone. When she got back in the car her purse had disappeared from the front seat. Her driver’s license, passport, cash, and credit cards were all gone.

Identifying Documents

When traveling, consider carrying your essential documents in a money belt, or one that hangs from a lanyard around your neck, hidden under your shirt. You should always carry photocopies of your identification, but they won’t do you any good if they’re stored in the same purse that was just snatched from your rental car. One smart option is to scan all your pertinent documents in full color and upload them to a secure web-based encrypted digital vault.

Lost Wallet Protection

Never include your Social Security card in any of these documents. There simply isn’t a reason to have you SSN with you while traveling. Consider an identity theft protection service that includes Lost Wallet Protection: just one phone call helps you notify your bank, cancel your credit and debit card cards, and order replacement cards.

To ensure peace of mind before you travel—and year-round—subscribe to an identity theft protection service, such as McAfee Identity Protection, which offers proactive identity surveillance, lost wallet protection, and alerts when suspicious activity is detected on your accounts. For additional tips, please visit http://www.counteridentitytheft.com

Robert Siciliano is a McAfee consultant and identity theft expert. See him discuss identity theft on YouTube. (Disclosures)

Summertime Scams and Identity Theft

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For everything in life, there is a corresponding scam. Scammers spend their energy trying to separate hardworking, law-abiding citizens from their money, and they’ll take advantage of any opportunity to do so. The four seasons provide various opportunities for scams. Summers “hottest” scams include:

Stealing your mail. While you’re on vacation, your mailbox fills up with credit card offers and bank statements. The bad guy can steal this mail and use it to open new credit cards in your name, or to take over existing accounts.

Solution: Get a mailbox that locks in order to prevent thieves from stealing your mail. Have a trusted friend retrieve your mail while you’re away. Opt out of prescreened credit card offers.

Credit card fraud. Paying with cash is so 1800s! Credit cards are convenient and cleaner than dirty dollars. Therefore, credit card fraud is so 21st century! When you are out and about, anyone who handles your credit card can steal your digits and make unauthorized charges, as can anyone on the other end of an online purchase.

Solution: Check your credit card statements as frequently as possible. I recommend that you review them weekly, at a minimum. Federal law requires that credit card companies allow you to refute unauthorized charges for up to 60 days. Keep your receipts and scrutinize those statements.

Internet cafe spyware. Anytime you use any PC other than your own, your identity is at risk. Spyware is software installed on a computer that records every keystroke, username, password, and website visited. Autocomplete is a browser function that remembers your passwords. Autocomplete on a public computer means potential identity theft.

Solution: If at all possible, avoid business center or Internet cafe PCs. Many mobile phones can function as a temporary replacement for a PC, and netbooks are cheap and easy enough to travel with. If you even encounter autocomplete on any computer, turn it off before browsing and always log out and shut down a browser before walking way.

To ensure peace of mind during summertime festivities—and year-round—subscribe to an identity protection service, such as McAfee Identity Protection, which offers proactive identity surveillance, lost wallet protection, and alerts when suspicious activity is detected on your accounts. For additional tips, please visit http://www.counteridentitytheft.com

Robert Siciliano is a McAfee consultant and identity theft expert. See him discuss spyware on Fox Boston. (Disclosures)

Man lived under stolen identity for more than a decade

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Identity cloning generally encompasses all types of identity theft. In most cases, the thief is intentionally living and functioning as the victim. The thief’s motivation may be to hide from the law, evade child support, or skirt immigration.

A man lived a quiet life with a steady job. But he wasn’t who he claimed to be. He was an identity thief. The ruse was so elaborate that his own girlfriend said she was unaware of it.

His victim lived hundreds of miles away and for over a decade, he was unaware that his identity had been stolen. When the victim applied for a passport for the first time, he learned that someone else already had a passport under his name, and had since 1996.

Prosecutors aren’t even sure of the perpetrator’s real name. The man claims he’s a German national who entered the country under his real name in 1983 via Mexico. He even got a birth certificate and a driver’s license.

In cases of identity theft, generally, the goal is to commit financial fraud. Kind of like a smash and grab. The thief comes in, wreaks havoc, makes a mess, destroys your credit, and then moves on to another victim. But with identity cloning, the person may actually pay the bills and live a decent life.

In some cases, though, that person may also be a sex offender or have other recurring legal troubles. Either way, at some point, there is inevitably a mess that needs to be cleaned up. Some people spend hundreds of hours, thousands of dollars, and face years of aggravation.

Our systems of identification rely on antiquated paper and plastic documents, often without photographs, coupled with ubiquitous numeric identifiers. Since the beginning and especially today, all forms of documentation are easily counterfeited. This means anyone can simply copy, scan, manipulate, and print a document, obtain your digits, and become you.

This means that your identity is anything but safe and secure. It is entirely vulnerable to attack, and may already be compromised.

Your best option is to lock it down in a way that makes it difficult for an identity thief to use it undetected, and in some cases makes your identity useless to a thief. And if your identity is ever compromised, McAfee Identity Protection fraud resolution agents work with you to restore your stolen identity.

Identity Theft Targets Hispanic Community

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Jose Marrero, who was born and lived his entire life in Puerto Rico, had no idea that someone else was using his name and Social Security number to charge thousands of dollars in Miami and Chicago. At least, not until the police showed up at his job to arrest him for car theft. Marrero told the Associated Press, “All of the information [on the warrant], all of it, the driver’s license, the Social Security, my address, was mine. I was shocked. I told them simply that it wasn’t me.”

In the U.S., a Puerto Rican’s identity is worth as much as $6,000, since it can be used to hide illegal immigrants. Like most personally identifying documents, Marrero’s were probably stolen from schools or church rectories.

Puerto Rican stolen identities have surfaced in immigration raids all over the country. “Birth certificates have become legal tender,” said Puerto Rico’s secretary of state. Here in the U.S. there are over 14,000 variations of the birth certificate. I personally have five versions of my own. That’s a stupid system.

Puerto Rico’s current solution is to void all existing birth certificates and have everyone reapply for new ones with better security, a plan that will make it harder to get fake documents in the future. But with millions of legal existing passports and driver’s licenses still valid, how is the real person identified?

The AP article states that the problem stems from the Puerto Rican tradition of requiring birth certificates to enroll in schools or to join churches, sports teams, or other groups. But the fact is, all Americans of every descent do the exact same thing. I remember having to bring my birth certificate with me to the YMCA summer camp. That’s why I have five, because we always needed duplicates for school, camp, even field trips!

Organized crime is likely involved in selling “tripletas,” consisting of a birth certificate, a Social Security card, and a driver’s license. Similarly, in criminal hacking communities, full sets of identifying information that can be used to steal an identity are packaged as “fullz” and sold for less than $100.

Victims face damaged credit, criminal records, and years of credit restoration. The time spent restoring one’s identity can potentially result in thousands of dollars in lost wages.

One victim, a 32-year-old married father of two whose credit has been ruined, told the AP that local authorities were dismissive: “They told me, ‘There are cases more important than that little case.’”

Not all identity theft can be prevented. However McAfee Identity Protection continually monitors your information and works to proactively protect you and will be there to assist you in the even your identity is compromised. Protect your most important asset, your identity.

Robert Siciliano is a McAfee Consultant and Identity Theft Expert. See him discussing illegal immigrant identity theft on Fox news. (Disclosures)

Choosing An Identity Protection Solution

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When making a purchase, word of mouth is often the best way to arrive at a comfortable decision. But what do you do when the product is weighty and complex, as with a mortgage, mutual fund, or insurance policy? You go to the experts, who know the ins and outs of an offering.

My expertise is identity theft protection. And frankly, I’m confused by what many other companies are offering. I understand the gist of most of what they do, but what they are best at is smoke and mirrors. There is a fundamental lack of transparency in the identity protection industry.

Identity protection, first and foremost, needs to be transparent. You should know what you are getting and what it does and why it is a benefit to you.

Most identity theft protection services offer “monitoring.” But they don’t say what they monitor or how they monitor or what benefit that monitoring will provide you. Monitoring can mean searching the web with readily available free search engines, or it can mean searching for your data on a specific set of websites. Monitoring can also refer to credit monitoring, in which the provider has a relationship with one or more credit bureaus and alerts you if there is activity on your credit report.

These services also say they will help you recover from identity theft, but in the fine print they tell you that recovery is limited to what they protect if their service fails.

An identity theft protection service should inform you when your personally identifying information, such as your name, Social Security number, or credit or debit card number, are used to commit fraud or other crimes.

Identity theft protection should keep pace with the evolving criminal landscape and involve multiple layers of proactive monitoring, detection, automatic alerts, and an intuitive customer experience.

McAfee Identity Protection includes:

– Daily 3-bureau credit monitoring to detect potential financial fraud

– Identity surveillance capabilities to monitor the Internet, change-of-address databases and public records for inappropriate uses of your personal information

– Immediate notifications, via email, SMS text, or your McAfee online account, if any suspicious activity is detected

– Lost wallet protection to make it easy to safeguard your credit and debit card accounts by canceling lost or stolen cards on your behalf and ordering replacements

– Unlimited credit reports from Experian to help you to stay on top of your credit history

– Unlimited phone support from dedicated fraud resolution agents, who’ll work with you to help resolve any identity issues – even issues that occurred prior to your enrollment in McAfee Identity Protection

– A product guarantee of up to $1 million that covers you if you are victimized by identity theft while subscribed to McAfee Identity Protection.

McAfee hopes to educate consumers about identity theft so that they can make informed choices on the ways to protect themselves. McAfee has launched a new website dedicated to consumer education at http://www.counteridentitytheft.com/. The site includes a tool to help consumers access their risk for identity theft and make necessary adjustments.

Ultimately, you want to make an informed decision and invest in identity theft protection from a trusted provider. McAfee is one of the world’s largest and most trusted names in digital security. Protect your most important valuable asset — your identity — with McAfee Identity Protection.

MCAFEE, INC. LAUNCHES THE FIRST COMPREHENSIVE PERSONAL IDENTITY PROTECTION PRODUCT FROM A LEADING SECURITY COMPANY

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SANTA CLARA, Calif., July 14, 2010 – McAfee, Inc. (NYSE: MFE), the world’s largest dedicated security company, today announced that it has launched McAfee® Identity Protection, one of the most comprehensive and easy to use identity protection services on the market. The product features proactive identity surveillance which keeps consumers’ identities safe by providing multiple layers of protection, including monitoring the major credit reporting agencies and public records as well as Internet scanning for indicators of identity theft.

Javelin Research reports that individuals who took six or more months to detect fraud suffered more than 14 times the cost of those victims who discovered fraud in its early stages.1 McAfee Identity Protection alerts users of potential threats to their identities, ultimately saving them both time and money.

“There have been more victims of identity theft in the last year than any other time in the past six years2 and consumers repeatedly rank identity theft as a top concern because of the substantial remediation costs,” said Todd Gebhart, executive vice president of McAfee consumer, mobile and small business. “To address this market need, McAfee has created a product that is truly customer-focused and proactive. We put victims first, offering a best-in-class fraud resolution service that provides unlimited support, and the strongest collection of identity monitoring and alerting capabilities in the industry. In combination with a McAfee PC security suite, McAfee Identity Protection offers complete personal and online identity protection.”

Industry Statistics

  • 59 percent of identity theft happens through lost or stolen wallets and criminals ‘dumpster diving’ to get financial records and other sensitive personal information3
  • The average fraud amount per victim is $4,8414
  • 50 percent of victims do not discover  that someone has stolen their identity for  several months or years, according to the 2009 ITRC Aftermath Study
  • For as little as $20, criminals can purchase a fake Social Security card at “ID mills” around the country5
  • Every year, the Social Security Administration (SSA) receives eight to nine million earnings reports where the name doesn’t match the Social Security number6

Consumers at Risk:  McAfee Identity Theft Risk Assessment Tool Findings

McAfee also released findings from its Identity Theft Risk Assessment Tool, a free service that can help consumers determine how they are leaving themselves and their identities at risk. McAfee evaluated responses over a nine-month time frame with more than 5,743 participants:

  • 47 percent of respondents carry their Social Security card with them at all times. Experts say this is alarming, as lost/stolen wallets account for a large portion of identity theft
  • 88 percent of consumers have responded to emails and instant messages from people they do not know. McAfee Labs researchers warn against this, as cybercriminals develop elaborate scams to steal consumers’ information through email scams

McAfee Identity Protection Key Benefits

McAfee is the only company to offer a full range of identity protection services including credit and public records monitoring, Internet scanning, alerts, lost wallet protection, identity restoration services, a $1 million product guarantee, and Internet security products to address online identity theft.

Comprehensive Detection: The proactive identity surveillance capability constantly scans multiple sources for indicators of identity theft. This includes millions of Internet black market sites, chat rooms, blogs, and emails where identity thieves obtain stolen personal information. Additional monitoring of public records and change of address databases assists in the early warning of potential identity theft.  McAfee Identity Protection also includes daily monitoring of all three major credit bureaus (Experian, Equifax and TransUnion) to quickly detect and alert consumers to any red flags associated with their credit file such as new account creation or delinquent payments.  

Effortless Protection Against Theft: McAfee Identity Protection is designed to give consumers an effortless way to protect themselves and quickly resolve issues associated with their identity. The product will alert users by email or text when potentially suspicious activity is detected, and lost wallet protection helps users safeguard their credit/debit card accounts by assisting customers in canceling and ordering replacement cards.  McAfee Identity Protection also allows customers to stay on top of their credit reports with unlimited access to Experian credit reports.

Complete Resolution and $1 Million Product Guarantee: Dedicated fraud resolution experts work with consumers beginning to end to help fix identity theft issues. McAfee Identity Protection is designed to provide peace of mind and also includes a $1 million product guarantee if the product fails and a subscriber is ever victimized while his or her membership is active.

Easy to Use: Leveraging McAfee’s expertise in creating consumer-friendly security products, McAfee Identity Protection features an intuitive interface that clearly displays users’ personal identity health as well as actions required. The Web-based McAfee Identity Protection requires no software installation and is available anywhere with an Internet connection.

McAfee Identity Protection is priced at $109.99 for an annual subscription, or $9.99 on a monthly basis for an individual account. Consumers can also select the family option which includes coverage for the subscriber, another adult in the household and children for an annual subscription of $199.99 or $16.99 on a monthly basis. McAfee expects to offer product bundles of McAfee Identity Protection with McAfee core security products in the second half of this year.

McAfee Identity Protection was co-developed with Experian’s ProtectMyID.com™, a leading, full-service provider of identity theft detection, protection and fraud resolution. McAfee is not a credit repair organization and McAfee Identity Protection is not a credit repair service. McAfee Identity Protection cannot remove legitimate credit history information from a consumer’s credit report.

McAfee Taps Identity Theft Expert Robert Siciliano

McAfee also announced it has recruited leading identity theft expert and author, Robert Siciliano, as a McAfee consultant and identity protection expert. Mr. Siciliano consulted on the development of McAfee Identity Protection product, and will continue to team with McAfee to drive awareness about identity theft risks. Consumers can read his blog at www.mcafee.com/id-theft-expert.

“I’ve been in the business for more than two decades and I’ve watched identity thieves become increasingly savvy and relentless,” said Siciliano. “The tales I’ve heard would boggle your mind. Most of the time, consumers don’t even know they’ve been victimized, making the damages more devastating and increasing the hours it takes to resolve the issue. In some case, it can take up to three years to clear your name. Consumers have to wake-up to the dangers.”