Identity Theft Protection Expert and One You Security: More Evidence Surfaces to Indicate that Organizations Hemorrhage Data at an Alarming Rate Worldwide

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(SARASOTA, Fla. – Oct. 27, 2008 – One You Security) New research has revealed that nearly three of every four organizations in Australia have experienced some form of data breach in the past five years. Because data breaches afflict organizations worldwide, said Robert Siciliano, widely televised and quoted identity theft protection expert and chief security analyst for One You Security, LLC, problems with data security will not respond favorably to national solutions. Siciliano therefore encouraged consumers to seek protection of their own. One You Security, he noted, continually searches the Internet for illegal use of its subscribers’ identifying information and does everything it can to render their Social Security numbers useless to thieves who would otherwise use them to commit financial fraud.

"Consumers’ last line of defense is their best line of defense against financial fraudsters," said Siciliano. "Worldwide, data breaches embolden and empower thieves, who count on these events’ frequency numbing and lulling consumers into complacency. But consumers have an option, One You, which keeps a watchful eye on their financial identities for them even as their data goes missing from organization after organization on a nearly daily basis."

One You Security is a service that transforms Social Security numbers into something functionally useless to financial fraudsters. Additionally, One You PowerScan scours more than 150 million websites, 80 million blogs, 90,000 message boards and chat rooms, and billions of spam e-mails for potentially illegal use of its subscribers’ identifying information. These subscribers to One You Security also receive newsletters and special alerts from Siciliano. Through these, they get the latest information on data breaches and learn more about identity theft prevention. Chief security analyst for One You Security and a member of the Bank Fraud & IT Security Report‘s editorial board, Siciliano regularly discusses data security and consumer protection on CNBC, on NBC’s "Today Show," FOX News Network and elsewhere.

Nearly 80 percent of 156 major Australian organizations had experienced some form of data breach during the five years immediately preceding Symantec’s survey of them. Additionally, just shy of 40 percent had experienced between six and 20 known data breaches during the same time period, according to the computer security provider’s Data Loss Prevention Survey. Customer records had gone missing at the highest rate (55 percent), followed by intellectual property (43 percent), credit card details (21 percent) and financial information (20 percent).

"There is no way for consumers to keep up with and protect themselves, by themselves, from the deluge of data breaches affecting organizations worldwide," said Chris Harris, president and CEO of One You Security. "Consumers need help to safeguard their financial data from financial fraudsters — they need a service to do this for them on a continual basis. Fortunately, One You does just that, in effect rendering their Social Security numbers useless to thieves."

Consumers who choose One You Security do so in part because the company strives to transform their Social Security numbers into meaningless strings of digits of no use to thieves. The firm backs all its offerings with a 100 percent service guarantee.

The YouTube video below shows Siciliano on FOX News Network, where he explains how the ubiquity of Social Security numbers as universal identifiers helps thieves online and off-line. A collection of videos at VideoJug features Siciliano sharing advice on how consumers can protect themselves from identity theft and fraud.

###

About One You Security, LLC

Sarasota, Fla.-based One You Security‘s mission is to eliminate the threat and consequences of identity theft. For just $10 per month, anyone can sign up for One You Security’s identity theft protection service, a proactive, preventative approach whereby the company activates and manages its customers’ fraud alerts with major credit bureaus. Subscribers also receive full access to ongoing education from identity theft protection expert Robert Siciliano, chief security analyst for One You Security, which backs up its promise to protect clients’ financial identities with a 100 percent service guarantee. To sign up for One You Security, dial 1-800-434-2010.

About IDTheftSecurity.com

Identity theft affects us all, and Robert Siciliano, CEO of IDTheftSecurity.com, chief security analyst for One You Security, and member of the Bank Fraud & IT Security Report‘s editorial board, makes it his mission to educate Fortune 500 companies and their clients on the dangers of identity theft. Author of "The Safety Minute: 01" and leader of personal safety and security seminars nationwide, Siciliano has been featured on "The Today Show," CNN, MSNBC, CNBC, "FOX News," "The Suze Orman Show," "The Montel Williams Show," "Maury Povich," "Sally Jesse Raphael," "The Howard Stern Show," and "Inside Edition." Numerous magazines, print news outlets, and wire services have turned to him, as well, for expert commentary on personal security and identity theft protection. These include Forbes, USA Today, Entrepreneur, Woman’s Day, Mademoiselle, Good Housekeeping, The New York Times, Los Angeles Times, Washington Times, The Washington Post, Chicago Tribune, United Press International, Reuters, and others. For more information, visit Siciliano’s Web site, blog, and YouTube page.

The media are encouraged to get in touch with any of the following individuals:

Chris Harris
President & CEO of One You Security
PHONE: 941-342-0500 (x231)
chris@oneyou.com
http://www.oneyou.com

Robert Siciliano
CEO of IDTheftSecurity.com
Chief Security Analyst for One You Security
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)
Robert@IDTheftSecurity.com
http://www.idtheftsecurity.com

Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner@STETrevisions.com
http://www.STETrevisions.com
http://brentskinner.blogspot.com

Identity Theft Protection Expert and One You Security: State Laws Addressing Data Security Improve, but Pale in Comparison to Measures Consumers Can Take Themselves

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(SARASOTA, Fla. – Oct. 24, 2008 – One You Security) The Wall Street Journal recently reported on preventative measures that state legislatures nationwide are taking to stem the tide of data loss. While encouraging, these developments are little more than patchwork compared to the measures consumers can take to protect their own data themselves, said Robert Siciliano, widely televised and quoted identity theft protection expert and chief security analyst for One You Security, LLC. One You Security continually searches the Internet for illegal use of its subscribers’ identifying information and does everything it can to render their Social Security numbers useless to thieves who would otherwise use them to commit financial fraud.

"For a long time, consumers and experts have clamored for better legislation not only to combat the rate of data loss from security breaches, but also to protect the victims whose data goes missing when such events occur," said Siciliano. "Better safeguards as a result of legislation in these areas are a welcome development. But consumers need to understand that the amount of legislation needed is in fact huge, and the incremental steps taken by state legislatures fall far short of protecting the consumer in a comprehensive way. The best line of defense is with consumers themselves; by enrolling in a service like One You, they can do much more than government can to protect their financial identity from fraudsters."

One You Security is a service that transforms Social Security numbers into something functionally useless to financial fraudsters. Additionally, One You PowerScan scours more than 150 million websites, 80 million blogs, 90,000 message boards and chat rooms, and billions of spam e-mails for potentially illegal use of its subscribers’ identifying information. These subscribers to One You Security also receive newsletters and special alerts from Siciliano. Through these, they get the latest information on data breaches and learn more about identity theft prevention. Chief security analyst for One You Security and a member of the Bank Fraud & IT Security Report‘s editorial board, Siciliano regularly discusses data security and consumer protection on CNBC, on NBC’s "Today Show," FOX News Network and elsewhere.

Several states are implementing new legislation governing how businesses of all kinds secure customer data, reported The Wall Street Journal on Oct. 16. Nevada, for instance, is requiring "all businesses there to encrypt personally-identifiable customer data, including names and credit-card numbers, that are transmitted electronically," according to the article, which goes on to note other states that are following suit or enacting other legislative measures.

"Any improvements are welcome," said Chris Harris, president and CEO of One You Security. "But new laws just can’t safeguard the millions and millions of unique data records already ‘out in the wild,’ floating around cyberspace — for the taking by thieves. Unfortunately, we just don’t know how much of consumers’ data is out there. But that doesn’t mean we can’t fight for them, and effectively. One You gives consumers the power to protect their financial identities against these unknowns."

Consumers who choose One You Security do so in part because the company strives to transform their Social Security numbers into meaningless strings of digits of no use to thieves. The firm backs all its offerings with a 100 percent service guarantee.

The YouTube video below shows Siciliano on FOX News Network, where he explains how the ubiquity of Social Security numbers as universal identifiers helps thieves online and off-line. A collection of videos at VideoJug features Siciliano sharing advice on how consumers can protect themselves from identity theft and fraud.

###

About One You Security, LLC

Sarasota, Fla.-based One You Security‘s mission is to eliminate the threat and consequences of identity theft. For just $10 per month, anyone can sign up for One You Security’s identity theft protection service, a proactive, preventative approach whereby the company activates and manages its customers’ fraud alerts with major credit bureaus. Subscribers also receive full access to ongoing education from identity theft protection expert Robert Siciliano, chief security analyst for One You Security, which backs up its promise to protect clients’ financial identities with a 100 percent service guarantee. To sign up for One You Security, dial 1-800-434-2010.

About IDTheftSecurity.com

Identity theft affects us all, and Robert Siciliano, CEO of IDTheftSecurity.com, chief security analyst for One You Security, and member of the Bank Fraud & IT Security Report‘s editorial board, makes it his mission to educate Fortune 500 companies and their clients on the dangers of identity theft. Author of "The Safety Minute: 01" and leader of personal safety and security seminars nationwide, Siciliano has been featured on "The Today Show," CNN, MSNBC, CNBC, "FOX News," "The Suze Orman Show," "The Montel Williams Show," "Maury Povich," "Sally Jesse Raphael," "The Howard Stern Show," and "Inside Edition." Numerous magazines, print news outlets, and wire services have turned to him, as well, for expert commentary on personal security and identity theft protection. These include Forbes, USA Today, Entrepreneur, Woman’s Day, Mademoiselle, Good Housekeeping, The New York Times, Los Angeles Times, Washington Times, The Washington Post, Chicago Tribune, United Press International, Reuters, and others. For more information, visit Siciliano’s Web site, blog, and YouTube page.

The media are encouraged to get in touch with any of the following individuals:

Chris Harris
President & CEO of One You Security
PHONE: 941-342-0500 (x231)
chris@oneyou.com
http://www.oneyou.com

Robert Siciliano
CEO of IDTheftSecurity.com
Chief Security Analyst for One You Security
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)
Robert@IDTheftSecurity.com
http://www.idtheftsecurity.com

Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner@STETrevisions.com
http://www.STETrevisions.com
http://brentskinner.blogspot.com

Identity Theft Protection Expert and One You Security: Research Shows that Consumers’ Information is Probably Already in Thieves’ Hands

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(SARASOTA, Fla. – Oct. 24, 2008 – One You Security) Research announced earlier this month suggested that most consumers’ should assume that their sensitive, identifying information is already in the hands of thieves. When organizations charged with the safekeeping of consumers’ financial data at once lose it and offer individuals little control over it, the only recourse is to empower these consumers to become their own "last line of defense," said Robert Siciliano, widely televised and quoted identity theft protection expert and chief security analyst for One You Security, LLC. One You Security continually searches the Internet for illegal use of its subscribers’ identifying information and does everything it can to render their Social Security numbers useless to thieves who would otherwise use them to commit financial fraud.

"It’s pretty safe to say that most consumers’ data is in the hands — or about to be in the hands — of criminals," said Siciliano. "The assumption is so outrageous that some discount the possibility. And, yet, it’s the reality, and consumers need to provide the last line of defense for themselves. What is that last line of defense? Consumers need a way to make their Social Security numbers of no use to thieves, and they need a way to scan the Internet on a regular basis for potentially illegal use of their identifying information. If they can do these two things, they’ve provided an effective last line of defense, and One You’s service focuses on these two very activities."

One You Security is a service that transforms Social Security numbers into something functionally useless to financial fraudsters. Additionally, One You PowerScan scours more than 150 million websites, 80 million blogs, 90,000 message boards and chat rooms, and billions of spam e-mails for potentially illegal use of its subscribers’ identifying information. These subscribers to One You Security also receive newsletters and special alerts from Siciliano. Through these, they get the latest information on data breaches and learn more about identity theft prevention. Chief security analyst for One You Security and a member of the Bank Fraud & IT Security Report‘s editorial board, Siciliano regularly discusses data security and consumer protection on CNBC, on NBC’s "Today Show," FOX News Network and elsewhere.

Negligent company insiders cause 75 percent of all breaches in the U.S., revealed the 2008 Study on the Uncertainty of Data Breach Detection, joint research announced on Oct. 13 by Compuware Corporation and Ponemon Institute©. Additionally, their study of more than 1,100 U.S. companies found not only that 26 percent of breaches occur at the hands of "malicious" company insiders, but also that 79 percent of respondents had experienced at least one data breach — thus strongly suggesting that consumers should assume that their data is already in thieves’ hands.

"The consumer is the last line of defense against identity theft," said Chris Harris, president and CEO of One You Security. "It’s a job they did not ask for, but one foisted upon them by ineffective security policies industry-wide. Fortunately, the option is in fact a sound one; consumers can be a very effective bulwark against financial fraudsters. All a concerned consumer needs to do is invest in a subscription to a service like One You, whose affordable cost is paltry compared to the financial hemorrhage and grief caused by thieves who obtain and use others’ financial identities."

Consumers who choose One You Security do so in part because the company strives to transform their Social Security numbers into meaningless strings of digits of no use to thieves. The firm backs all its offerings with a 100 percent service guarantee.

The YouTube video below shows Siciliano on FOX News Network, where he explains how the ubiquity of Social Security numbers as universal identifiers helps thieves online and off-line. A collection of videos at VideoJug features Siciliano sharing advice on how consumers can protect themselves from identity theft and fraud.

###

About One You Security, LLC

Sarasota, Fla.-based One You Security‘s mission is to eliminate the threat and consequences of identity theft. For just $10 per month, anyone can sign up for One You Security’s identity theft protection service, a proactive, preventative approach whereby the company activates and manages its customers’ fraud alerts with major credit bureaus. Subscribers also receive full access to ongoing education from identity theft protection expert Robert Siciliano, chief security analyst for One You Security, which backs up its promise to protect clients’ financial identities with a 100 percent service guarantee. To sign up for One You Security, dial 1-800-434-2010.

About IDTheftSecurity.com

Identity theft affects us all, and Robert Siciliano, CEO of IDTheftSecurity.com, chief security analyst for One You Security, and member of the Bank Fraud & IT Security Report‘s editorial board, makes it his mission to educate Fortune 500 companies and their clients on the dangers of identity theft. Author of "The Safety Minute: 01" and leader of personal safety and security seminars nationwide, Siciliano has been featured on "The Today Show," CNN, MSNBC, CNBC, "FOX News," "The Suze Orman Show," "The Montel Williams Show," "Maury Povich," "Sally Jesse Raphael," "The Howard Stern Show," and "Inside Edition." Numerous magazines, print news outlets, and wire services have turned to him, as well, for expert commentary on personal security and identity theft protection. These include Forbes, USA Today, Entrepreneur, Woman’s Day, Mademoiselle, Good Housekeeping, The New York Times, Los Angeles Times, Washington Times, The Washington Post, Chicago Tribune, United Press International, Reuters, and others. For more information, visit Siciliano’s Web site, blog, and YouTube page.

The media are encouraged to get in touch with any of the following individuals:

Chris Harris
President & CEO of One You Security
PHONE: 941-342-0500 (x231)
chris@oneyou.com
http://www.oneyou.com

Robert Siciliano
CEO of IDTheftSecurity.com
Chief Security Analyst for One You Security
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)
Robert@IDTheftSecurity.com
http://www.idtheftsecurity.com

Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner@STETrevisions.com
http://www.STETrevisions.com
http://brentskinner.blogspot.com

Identity Theft Expert and MyLaptopGPS Tout 0.4 Percent Theft Rate of Clients’ Laptop Tracking-Equipped Computers—Thirty-two Times below the Average

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(BOSTON, Mass. – Oct. 17, 2008 – IDTheftSecurity.com) MyLaptopGPS today announced that the rate of theft of mobile computers equipped with the company’s laptop tracking and data recovery technology is 32 times lower than the average. Less than one-half of 1 percent, MyLaptopGPS-equipped laptop computers’ theft rate makes inattention to laptop security inexcusable, said widely televised and quoted personal security and identity theft expert Robert Siciliano, who noted that the August 2008 issue of Inc. Magazine mentioned MyLaptopGPS as developer of viable laptop security products.

"On its website, MyLaptopGPS notes that mobile computers, on average, are lost to thieves every 12 seconds," said Siciliano. "This is reason enough for anyone to subscribe to the company’s service, which significantly improves the odds in favor of the laptop computer’s owner. MyLaptopGPS’ technology allows an owner to track his or her stolen computer and remotely retrieve and delete sensitive data from it. In all likelihood, however, that machine won’t ever be stolen in the first place; the company’s service itself has proven to be a strong crime deterrent."

CEO of IDTheftSecurity.com and a member of the Bank Fraud & IT Security Report‘s editorial board, Siciliano leads Fortune 500 companies and their clients through presentations that explore security solutions for businesses and individuals. Author of "The Safety Minute: 01" and a longtime identity theft speaker, he has discussed data security and consumer protection on CNBC, NBC’s "Today Show," FOX News Network, and elsewhere.

Use of MyLaptopGPS’ laptop tracking technology results in a 0.4 percent rate of theft, 32 times lower than the 12 percent average. Even as the company touted this, news of the loss to criminals of mobile computers bereft of security technology designed to retrieve them and protect the data they store continued unabated:

  • In September, a laptop computer belonging to the UK offices of Deloitte went missing to thieves. On it were data records for approximately 100,000 pensionsers, reported SecurityPortal.com on Oct. 12. The employee allegedly responsible for losing the machine waited until mid-October to inform the company of the incident, SecurityPortal.com noted.
  • On Oct. 7, InternetNews.com reported on the theft of a laptop computer from the Independence, Mo. Victory Office of the Missouri Republican Party. A spokesperson for John McCain’s presidential campaign, quoted in the article, said the laptop stored "a great deal of strategic information."

"Laptop theft is an avoidable crime," said MyLaptopGPS’ chief technology officer, Dan Yost, who invited readers to visit the MyLaptopGPS blog, where they may discuss laptop theft and loss. "All an organization needs to do is furnish its fleet of mobile computing equipment with the proper anti-theft technology. Peace of mind follows. For any owner of laptop computers that necessarily store sensitive data, relying on the record of MyLaptopGPS’ laptop tracking technology is a safe bet."

MyLaptopGPS maintains the Realtime Estimated Damage Index (REDI™), a running tally of highly publicized laptop and desktop computer thefts and losses. The REDI also assesses those losses’ associated costs by drawing on estimates from the FBI and other sources that reflect the likelihood that identity theft and other crimes will occur whenever a computer is misplaced or stolen. At its website, MyLaptopGPS also keeps a log of these high-profile laptop thefts.

MyLaptopGPS’ anti-laptop theft technology combines Internet-based GPS tracking — more effective than other forms of GPS for tracking and retrieving stolen laptops — with other functionalities to secure mobile computing devices. A user launches MyLaptopGPS’ features remotely, protecting data even while the machine is in a criminal’s hands. Once connected to the Internet, the software silently retrieves, and then deletes, files from machines as it tracks the stolen or missing hardware — at once returning the data to its rightful owner and removing it from the lost computer.

Additionally, MyLaptopGPS offers SafeRegistry™, a comprehensive system for inventorying entire fleets of mobile computers, as well as a full line of highly renowned SafeTags™, which are police-traceable property tags designed to secure iPods™, cell phones, BlackBerry™ devices, and other mobile property.

Readers may download a demo of MyLaptopGPS. A white paper is also available.

"Our laptop fleet was certainly worth protecting," said Jim Sullivan, the network, systems and security administrator for FastForms, Inc. "We had procedures in place to help secure the machines, but we realized that we needed some key, additional layers of security, such as covert tracking and remote-controlled data recovery and destruction. MyLaptopGPS’ solution is very easy to use, and we are quite satisfied. We would recommend MyLaptopGPS to any business seeking a simple solution to secure their laptops and data."

The YouTube video below shows Siciliano on FOX News Network, where he discussed this year’s data security breach at Hannaford Bros. and provided consumers affected by the theft with the tips they needed to avoid paying for fraudulent charges to their bank accounts and credit accounts. To learn more about identity theft, a major concern for anyone who’s lost a laptop computer to thieves, readers may go to video of Siciliano at VideoJug.

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About MyLaptopGPS

Since 1984, Tri-8, Inc. (DBA MyLaptopGPS.com) has specialized in complete system integration. From real-time electronic payment processing software to renowned mid-market ERP implementations, the executive team at MyLaptopGPS has been serving leading enterprises and implementing world-class data systems that simply work. With MyLaptopGPS™, Tri-8, Inc. brings a level of expertise, dedication, knowledge and service that is unmatched. MyLaptopGPS™’s rock-solid performance, security, and reliability flow directly from the company’s commitment to top-notch software products and services for almost 25 years.

About IDTheftSecurity.com

Identity theft affects us all, and Robert Siciliano, CEO of IDTheftSecurity.com and member of the Bank Fraud & IT Security Report‘s editorial board, makes it his mission to educate Fortune 500 companies and their clients. A leader of personal safety and security seminars nationwide, Siciliano has been featured on "The Today Show," CNN, MSNBC, CNBC, "FOX News," "The Suze Orman Show," "The Montel Williams Show," "Maury Povich," "Sally Jesse Raphael," "The Howard Stern Show," and "Inside Edition." Numerous magazines, print news outlets, and wire services have turned to him, as well, for expert commentary on personal security and identity theft. These include Forbes, USA Today, Entrepreneur, Woman’s Day, Mademoiselle, Good Housekeeping, The New York Times, Los Angeles Times, Washington Times, The Washington Post, Chicago Tribune, United Press International, Reuters, and others. For more information, visit Siciliano’s Web site, blog, and YouTube page.

The media are encouraged to get in touch with any of the following individuals:

John Dunivan
MyLaptopGPS Media Relations
PHONE: (405) 747-6654 (direct line)
jd@MyLaptopGPS.com
www.MyLaptopGPS.com

Robert Siciliano, Personal Security Expert
CEO of IDTheftSecurity.com
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)
Robert@IDTheftSecurity.com
www.idtheftsecurity.com

Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner@STETrevisions.com
http://www.STETrevisions.com
http://www.brentskinner.blogspot.com

Identity Theft Protection Expert and One You Security: Research Finds Companies Not Reporting Security Lapses to Clients Even as Data Breach Tally Grows to Highest Ever

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(SARASOTA, Fla. – Oct. 9, 2008 – One You Security) Separate research studies released over the past two weeks revealed not only that data breaches for 2007 as of Sept. 30 had reached an "all-time high," but also that a majority of companies whose data is breached fail to notify clients. The findings painted a worrisome picture of the state of data security, with clear implications for consumers, said Robert Siciliano, widely televised and quoted identity theft protection expert and chief security analyst for One You Security, LLC, a company whose service continually searches the Internet for illegal use of subscribers’ identifying information and does everything it can to render their Social Security numbers useless to thieves who would otherwise use them to commit financial fraud.

"When it comes to data breaches, clients are frequently synonymous with consumers," said Siciliano. "So these findings affect more than just ‘other companies.’ Every time a security breach occurs, there is apparently a three in five chance that the client will never learn that data has been compromised. This is unacceptable, and yet it is the situation on the ground. To protect themselves, consumers must take matters into their own hands. Fortunately, a comprehensive answer to the problems exists: One You."

One You Security is a service that transforms Social Security numbers into something functionally useless to financial fraudsters. Additionally, One You PowerScan scours more than 150 million websites, 80 million blogs, 90,000 message boards and chat rooms, and billions of spam e-mails for potentially illegal use of its subscribers’ identifying information. These subscribers to One You Security also receive newsletters and special alerts from Siciliano. Through these, they get the latest information on data breaches and learn more about identity theft prevention. Chief security analyst for One You Security and a member of the Bank Fraud & IT Security Report‘s editorial board, Siciliano regularly discusses data security and consumer protection on CNBC, on NBC’s "Today Show," FOX News Network and elsewhere.

Between Jan. 1 and Sept. 30 of this year, the total number of data breaches was 516, according to an ongoing tally by The Identity Theft Resource Center® (ITRC) and announced on Oct. 6. The ITRC’s total for 2007 was 446 breaches, which suggested that the final number for 2008 would dwarf last year’s. In August, in fact, the ITRC’s count had already surpassed last year’s by three.

Additionally, 60 percent of organizations that experience data breaches fail to notify clients, according to research by U.K.-based IT and business services company Logica. The survey’s results, announced on Sept. 24 and derived from a comprehensive study of IT Directors, CTOs and IT security managers in 300 public and private sector organizations, further found that more than half of companies fail to understand the impact of a security breach.

"The rate of data breaches itself is a major cause for concern," said Chris Harris, president and CEO of One You Security. "But the prospects for industry-wide reforms would at least seem hopeful if a majority of organizations were to exercise transparency when data breaches do happen. Yet this, apparently, is not their typical response. In the absence of responsible behavior on the part of a majority of organizations entrusted with sensitive, identifying data, consumers must protect themselves — something that One You enables them to do."

Consumers who choose One You Security do so in part because the company strives to transform their Social Security numbers into meaningless strings of digits of no use to thieves. The firm backs all its offerings with a 100 percent service guarantee.

The YouTube video below shows Siciliano on FOX News Network, where he explains how the ubiquity of Social Security numbers as universal identifiers helps thieves online and off-line. A collection of videos at VideoJug features Siciliano sharing advice on how consumers can protect themselves from identity theft and fraud.

###

About One You Security, LLC

Sarasota, Fla.-based One You Security‘s mission is to eliminate the threat and consequences of identity theft. For just $10 per month, anyone can sign up for One You Security’s identity theft protection service, a proactive, preventative approach whereby the company activates and manages its customers’ fraud alerts with major credit bureaus. Subscribers also receive full access to ongoing education from identity theft protection expert Robert Siciliano, chief security analyst for One You Security, which backs up its promise to protect clients’ financial identities with a 100 percent service guarantee. To sign up for One You Security, dial 1-800-434-2010.

About IDTheftSecurity.com

Identity theft affects us all, and Robert Siciliano, CEO of IDTheftSecurity.com, chief security analyst for One You Security, and member of the Bank Fraud & IT Security Report‘s editorial board, makes it his mission to educate Fortune 500 companies and their clients on the dangers of identity theft. Author of "The Safety Minute: 01" and leader of personal safety and security seminars nationwide, Siciliano has been featured on "The Today Show," CNN, MSNBC, CNBC, "FOX News," "The Suze Orman Show," "The Montel Williams Show," "Maury Povich," "Sally Jesse Raphael," "The Howard Stern Show," and "Inside Edition." Numerous magazines, print news outlets, and wire services have turned to him, as well, for expert commentary on personal security and identity theft protection. These include Forbes, USA Today, Entrepreneur, Woman’s Day, Mademoiselle, Good Housekeeping, The New York Times, Los Angeles Times, Washington Times, The Washington Post, Chicago Tribune, United Press International, Reuters, and others. For more information, visit Siciliano’s Web site, blog, and YouTube page.

The media are encouraged to get in touch with any of the following individuals:

Chris Harris
President & CEO of One You Security
PHONE: 941-342-0500 (x231)
chris@oneyou.com
http://www.oneyou.com

Robert Siciliano
CEO of IDTheftSecurity.com
Chief Security Analyst for One You Security
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)
Robert@IDTheftSecurity.com
http://www.idtheftsecurity.com

Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner@STETrevisions.com
http://www.STETrevisions.com
http://brentskinner.blogspot.com

Identity Theft Protection Expert and One You Security: Amid More Data Breaches, Research Reveals Consumers’ Ire and Simplicity of Security Measures that Firms Neglect

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(SARASOTA, Fla. – Oct. 6, 2008 – One You Security) As news of data breach at yet another large bank emerged, new research suggested that a large majority of breaches would be avoidable if basic security measures were in place. While the finding is encouraging, Robert Siciliano, widely televised and quoted identity theft protection expert and chief security analyst for One You Security, LLC, doubted that organizations would in fact implement such measures any time soon and pointed to additional research showing that consumers may have reached the limits of their tolerance for these data breach events. Siciliano further noted that they can enroll in One You Security, a service that transforms Social Security numbers into something functionally useless to financial fraudsters and scours 150 million websites — including 80 millions blogs, as well as 90,000 message boards and chat rooms — for any potentially illegal use of their identifying information.

"Consumers have reached the breaking point," said Siciliano. "They’re fed up with lax, easily correctable business practices that lead to massive data breaches. At the same time, they have little recourse. This is why they absolutely need a service like One You’s; it’s their last line of defense against financial fraudsters, after all. Fortunately, the defense One You provides is robust."

Subscribers to One You Security receive newsletters and special alerts from Siciliano. Through these, they get the latest information on data breaches and learn more about identity theft prevention. Chief security analyst for One You Security and a member of the Bank Fraud & IT Security Report‘s editorial board, Siciliano regularly discusses data security and consumer protection on CNBC, on NBC’s "Today Show," FOX News Network and elsewhere.

A laptop computer belonging to sixth-largest Canadian banking institution National Bank fell into the hands of thieves who last week apparently lifted the machine from the office the organization’s headquarters, revealed a Sept. 24thGlobe and Mail report, which went on to note that the stolen equipment stored information on most of the bank’s mortgage customers.

This and data breaches like it have incensed consumers, according to Siciliano, who pointed to research from Symantec indicating that four out of U.K. consumers do not trust companies with personal data. An even higher number, 89 percent of respondents, indicated that reckless or repeated data breaches should be a criminal matter and punishable by imprisonment, with four out of five people saying it should be a "one strike and you’re out" rule when it comes to data loss. Juxtaposed with this was additional research from the Verizon Business RISK Team, "which studied 500 security breaches that occurred between 2004 and 2007," reported nextgov on Sept. 22, and found "87 percent of all security breaches could have been avoided ‘if reasonable security controls had been in place at the time of the incident.’"

"Consumers are justifiably frustrated," said Chris Harris, president and CEO of One You Security. "Firms that have their data by necessity apparently do little to protect it. And what’s the consumer to do when that information goes missing to thieves? The only thing they can do, really, is to enroll in an identity theft protection service. Yes, the situation is already dire, but it would be even more so were it not for the availability of One You."

Consumers who choose One You Security do so in part because the company strives to transform their Social Security numbers into meaningless strings of digits of no use to thieves. The firm backs all its offerings with a 100 percent service guarantee.

The YouTube video below shows Siciliano on FOX News Network, where he explains how the ubiquity of Social Security numbers as universal identifiers helps thieves online and off-line. A collection of videos at VideoJug features Siciliano sharing advice on how consumers can protect themselves from identity theft and fraud.

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About One You Security, LLC

Sarasota, Fla.-based One You Security‘s mission is to eliminate the threat and consequences of identity theft. For just $10 per month, anyone can sign up for One You Security’s identity theft protection service, a proactive, preventative approach whereby the company activates and manages its customers’ fraud alerts with major credit bureaus. Subscribers also receive full access to ongoing education from identity theft protection expert Robert Siciliano, chief security analyst for One You Security, which backs up its promise to protect clients’ financial identities with a 100 percent service guarantee. To sign up for One You Security, dial 1-800-434-2010.

About IDTheftSecurity.com

Identity theft affects us all, and Robert Siciliano, CEO of IDTheftSecurity.com, chief security analyst for One You Security, and member of the Bank Fraud & IT Security Report‘s editorial board, makes it his mission to educate Fortune 500 companies and their clients on the dangers of identity theft. Author of "The Safety Minute: 01" and leader of personal safety and security seminars nationwide, Siciliano has been featured on "The Today Show," CNN, MSNBC, CNBC, "FOX News," "The Suze Orman Show," "The Montel Williams Show," "Maury Povich," "Sally Jesse Raphael," "The Howard Stern Show," and "Inside Edition." Numerous magazines, print news outlets, and wire services have turned to him, as well, for expert commentary on personal security and identity theft protection. These include Forbes, USA Today, Entrepreneur, Woman’s Day, Mademoiselle, Good Housekeeping, The New York Times, Los Angeles Times, Washington Times, The Washington Post, Chicago Tribune, United Press International, Reuters, and others. For more information, visit Siciliano’s Web site, blog, and YouTube page.

The media are encouraged to get in touch with any of the following individuals:

Chris Harris
President & CEO of One You Security
PHONE: 941-342-0500 (x231)
chris@oneyou.com
http://www.oneyou.com

Robert Siciliano
CEO of IDTheftSecurity.com
Chief Security Analyst for One You Security
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)
Robert@IDTheftSecurity.com
http://www.idtheftsecurity.com

Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner@STETrevisions.com
http://www.STETrevisions.com
http://brentskinner.blogspot.com

Identity Theft Expert and MyLaptopGPS: Laptop Theft Incidents in U.S. and U.K. Show the Crime Affecting Wide Cross-Section of the Population

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(BOSTON, Mass. – Oct. 3, 2008 – IDTheftSecurity.com) Two laptop thefts last month, one on each side of the Atlantic Ocean, illustrated that the potential victims of this type of crime represent a wide cross-section of the population. Yet widely televised and quoted personal security and identity theft expert Robert Siciliano noted that laptop theft is easily preventable. He directed organizations to MyLaptopGPS, a laptop tracking and data recovery company mentioned in the August 2008 issue of Inc. Magazine.

"When it comes to laptop theft, everyone seems to suffer from ‘it-can’t-happen-to-me’ syndrome," said Siciliano. "This attitude pervades all those affected, from potential victims to those who ultimately are responsible for laptop security. When it’s possible to show, however, that the crime can affect everyone involved, the chance for reform grows. And a major step in the direction of useful reform is the simple utilization of affordable laptop tracking technology."

CEO of IDTheftSecurity.com and a member of the Bank Fraud & IT Security Report‘s editorial board, Siciliano leads Fortune 500 companies and their clients through presentations that explore security solutions for businesses and individuals. Author of "The Safety Minute: 01" and a longtime identity theft speaker, he has discussed data security and consumer protection on CNBC, NBC’s "Today Show," FOX News Network, and elsewhere.

A laptop computer belonging to sixth-largest Canadian banking institution National Bank fell into the hands of thieves who last week apparently lifted the machine from the office the organization’s headquarters, revealed a Sept. 24thGlobe and Mail report, which went on to note that the stolen equipment stored information on most of the bank’s mortgage customers.

Around the same time, news surfaced in the U.K. that four laptops belonging to the country’s Insolvency Service, a government department assigned to handling bankruptcy cases, had gone missing to thieves. One of the computers "contained personal information about former directors of 122 insolvent firms as well as insolvency practitioners, creditors and employees of the companies," reported Reuters on Sept. 17.

"What’s striking about these thefts is that each affected possibly very different subsets of the overall population," said MyLaptopGPS’ chief technology officer, Dan Yost, who invited readers to visit the MyLaptopGPS blog, where they may discuss laptop theft and loss. "One involved mortgage holders of presumably all income levels, whereas the other’s impact was largely on high-level government managers who are, presumably, financially well-off. The takeaway is this: Just about everyone’s identifying information exists on some computer, somewhere, and that machine – often a laptop — is prone to being stolen unless it’s equipped with the proper, anti-theft technology."

MyLaptopGPS maintains the Realtime Estimated Damage Index (REDI™), a running tally of highly publicized laptop and desktop computer thefts and losses. The REDI also assesses those losses’ associated costs by drawing on estimates from the FBI and other sources that reflect the likelihood that identity theft and other crimes will occur whenever a computer is misplaced or stolen. At its website, MyLaptopGPS also keeps a log of these high-profile laptop thefts.

MyLaptopGPS’ anti-laptop theft technology combines Internet-based GPS tracking — more effective than other forms of GPS for tracking and retrieving stolen laptops — with other functionalities to secure mobile computing devices. A user launches MyLaptopGPS’ features remotely, protecting data even while the machine is in a criminal’s hands. Once connected to the Internet, the software silently retrieves, and then deletes, files from machines as it tracks the stolen or missing hardware — at once returning the data to its rightful owner and removing it from the lost computer.

Additionally, MyLaptopGPS offers SafeRegistry™, a comprehensive system for inventorying entire fleets of mobile computers, as well as a full line of highly renowned SafeTags™, which are police-traceable property tags designed to secure iPods™, cell phones, BlackBerry™ devices, and other mobile property.

Readers may download a demo of MyLaptopGPS. A white paper is also available.

"Our laptop fleet was certainly worth protecting," said Jim Sullivan, the network, systems and security administrator for FastForms, Inc. "We had procedures in place to help secure the machines, but we realized that we needed some key, additional layers of security, such as covert tracking and remote-controlled data recovery and destruction. MyLaptopGPS’ solution is very easy to use, and we are quite satisfied. We would recommend MyLaptopGPS to any business seeking a simple solution to secure their laptops and data."

The YouTube video below shows Siciliano on FOX News Network, where he discussed this year’s data security breach at Hannaford Bros. and provided consumers affected by the theft with the tips they needed to avoid paying for fraudulent charges to their bank accounts and credit accounts. To learn more about identity theft, a major concern for anyone who’s lost a laptop computer to thieves, readers may go to video of Siciliano at VideoJug.

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About MyLaptopGPS

Since 1984, Tri-8, Inc. (DBA MyLaptopGPS.com) has specialized in complete system integration. From real-time electronic payment processing software to renowned mid-market ERP implementations, the executive team at MyLaptopGPS has been serving leading enterprises and implementing world-class data systems that simply work. With MyLaptopGPS™, Tri-8, Inc. brings a level of expertise, dedication, knowledge and service that is unmatched. MyLaptopGPS™’s rock-solid performance, security, and reliability flow directly from the company’s commitment to top-notch software products and services for almost 25 years.

About IDTheftSecurity.com

Identity theft affects us all, and Robert Siciliano, CEO of IDTheftSecurity.com and member of the Bank Fraud & IT Security Report‘s editorial board, makes it his mission to educate Fortune 500 companies and their clients. A leader of personal safety and security seminars nationwide, Siciliano has been featured on "The Today Show," CNN, MSNBC, CNBC, "FOX News," "The Suze Orman Show," "The Montel Williams Show," "Maury Povich," "Sally Jesse Raphael," "The Howard Stern Show," and "Inside Edition." Numerous magazines, print news outlets, and wire services have turned to him, as well, for expert commentary on personal security and identity theft. These include Forbes, USA Today, Entrepreneur, Woman’s Day, Mademoiselle, Good Housekeeping, The New York Times, Los Angeles Times, Washington Times, The Washington Post, Chicago Tribune, United Press International, Reuters, and others. For more information, visit Siciliano’s Web site, blog, and YouTube page.

The media are encouraged to get in touch with any of the following individuals:

John Dunivan
MyLaptopGPS Media Relations
PHONE: (405) 747-6654 (direct line)
jd@MyLaptopGPS.com
www.MyLaptopGPS.com

Robert Siciliano, Personal Security Expert
CEO of IDTheftSecurity.com
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)
Robert@IDTheftSecurity.com
www.idtheftsecurity.com

Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner@STETrevisions.com
http://www.STETrevisions.com
http://www.brentskinner.blogspot.com