Identity Theft Protection Expert and One You Security: State Laws Addressing Data Security Improve, but Pale in Comparison to Measures Consumers Can Take Themselves

(SARASOTA, Fla. – Oct. 24, 2008 – One You Security) The Wall Street Journal recently reported on preventative measures that state legislatures nationwide are taking to stem the tide of data loss. While encouraging, these developments are little more than patchwork compared to the measures consumers can take to protect their own data themselves, said Robert Siciliano, widely televised and quoted identity theft protection expert and chief security analyst for One You Security, LLC. One You Security continually searches the Internet for illegal use of its subscribers’ identifying information and does everything it can to render their Social Security numbers useless to thieves who would otherwise use them to commit financial fraud.

"For a long time, consumers and experts have clamored for better legislation not only to combat the rate of data loss from security breaches, but also to protect the victims whose data goes missing when such events occur," said Siciliano. "Better safeguards as a result of legislation in these areas are a welcome development. But consumers need to understand that the amount of legislation needed is in fact huge, and the incremental steps taken by state legislatures fall far short of protecting the consumer in a comprehensive way. The best line of defense is with consumers themselves; by enrolling in a service like One You, they can do much more than government can to protect their financial identity from fraudsters."

One You Security is a service that transforms Social Security numbers into something functionally useless to financial fraudsters. Additionally, One You PowerScan scours more than 150 million websites, 80 million blogs, 90,000 message boards and chat rooms, and billions of spam e-mails for potentially illegal use of its subscribers’ identifying information. These subscribers to One You Security also receive newsletters and special alerts from Siciliano. Through these, they get the latest information on data breaches and learn more about identity theft prevention. Chief security analyst for One You Security and a member of the Bank Fraud & IT Security Report‘s editorial board, Siciliano regularly discusses data security and consumer protection on CNBC, on NBC’s "Today Show," FOX News Network and elsewhere.

Several states are implementing new legislation governing how businesses of all kinds secure customer data, reported The Wall Street Journal on Oct. 16. Nevada, for instance, is requiring "all businesses there to encrypt personally-identifiable customer data, including names and credit-card numbers, that are transmitted electronically," according to the article, which goes on to note other states that are following suit or enacting other legislative measures.

"Any improvements are welcome," said Chris Harris, president and CEO of One You Security. "But new laws just can’t safeguard the millions and millions of unique data records already ‘out in the wild,’ floating around cyberspace — for the taking by thieves. Unfortunately, we just don’t know how much of consumers’ data is out there. But that doesn’t mean we can’t fight for them, and effectively. One You gives consumers the power to protect their financial identities against these unknowns."

Consumers who choose One You Security do so in part because the company strives to transform their Social Security numbers into meaningless strings of digits of no use to thieves. The firm backs all its offerings with a 100 percent service guarantee.

The YouTube video below shows Siciliano on FOX News Network, where he explains how the ubiquity of Social Security numbers as universal identifiers helps thieves online and off-line. A collection of videos at VideoJug features Siciliano sharing advice on how consumers can protect themselves from identity theft and fraud.


About One You Security, LLC

Sarasota, Fla.-based One You Security‘s mission is to eliminate the threat and consequences of identity theft. For just $10 per month, anyone can sign up for One You Security’s identity theft protection service, a proactive, preventative approach whereby the company activates and manages its customers’ fraud alerts with major credit bureaus. Subscribers also receive full access to ongoing education from identity theft protection expert Robert Siciliano, chief security analyst for One You Security, which backs up its promise to protect clients’ financial identities with a 100 percent service guarantee. To sign up for One You Security, dial 1-800-434-2010.


Identity theft affects us all, and Robert Siciliano, CEO of, chief security analyst for One You Security, and member of the Bank Fraud & IT Security Report‘s editorial board, makes it his mission to educate Fortune 500 companies and their clients on the dangers of identity theft. Author of "The Safety Minute: 01" and leader of personal safety and security seminars nationwide, Siciliano has been featured on "The Today Show," CNN, MSNBC, CNBC, "FOX News," "The Suze Orman Show," "The Montel Williams Show," "Maury Povich," "Sally Jesse Raphael," "The Howard Stern Show," and "Inside Edition." Numerous magazines, print news outlets, and wire services have turned to him, as well, for expert commentary on personal security and identity theft protection. These include Forbes, USA Today, Entrepreneur, Woman’s Day, Mademoiselle, Good Housekeeping, The New York Times, Los Angeles Times, Washington Times, The Washington Post, Chicago Tribune, United Press International, Reuters, and others. For more information, visit Siciliano’s Web site, blog, and YouTube page.

The media are encouraged to get in touch with any of the following individuals:

Chris Harris
President & CEO of One You Security
PHONE: 941-342-0500 (x231)

Robert Siciliano
CEO of
Chief Security Analyst for One You Security
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)

Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557