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Boom! 14 Different Disasters Caused by Social Media

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There are a number of ways that you or your small business could get caught up in a disaster on social media. Can you think of any? If not, that’s cool. Here are 14 that could be dangerous:social media

  1. A Horrific Reputation Online – Do you watch your company’s Facebook page? Do people post to it? Are you staff members posting? Even things that seem lighthearted at first, they could easily be taken in the wrong way by others.
  2. Racy Text or Images – If you or your employees are sharing racy text or images on their own social media pages, it could affect your business and your life. Though you cannot control what others are posting, you can absolutely educate them on how to use social media in an intelligent way. Generally, these things happen simply because of ignorance, but even something seemingly innocent could give your company or yourself a bad name.
  3. Fakers – You might not realize it, but there could be someone out there posing as your company or yourself. So, make sure to scope out the internet to see if anyone is using your company name or logo. There could even be fake websites out there. You can set up a Google Alert to notify you if your business name or personal name appears on the internet.
  4. Financial ID Theft – Though it might seem safe to post a picture of your new puppy on your company’s website, it could lead to a stolen identity. How? Well, if you post the photo, you will probably put the puppy’s name on it. A lot of people use the names of their pets as passwords or as answers to online security questions. Now, a scammer has one more piece of the puzzle that they can use to hack into your accounts.
  5. Photo GPS – When you post a photo to your social media account, make sure that the GPS is turned off. This way, a criminal cannot use it to locate you nor your employees. GPS is great, but it can also be dangerous.
  6. Vacations – Remind your staff about the dangers that can come when they post vacation information on their social media accounts. A burglar can easily use this information to find homes to break into. If they know, for example, that Sally in HR is on vacation, they know that she is not home, and now her house is a target.
  7. Corporate Snooping – There is also the possibility that a corporate snoop could set up a Facebook account, pose as a staff-member of a well-known company, and then pull in your real staff into a fake Facebook group. Then, they can feel free to talk about sensitive information that the criminal could then steal.
  8. Sex Offenders – Always know who you are chatting to online. Additionally, make sure to tell your kids or staff or staffs kids to be careful about talking with anyone new. This person could be a sex offender.
  9. Badmouthing – At some point, there will be a former or current employee who is disgruntled. They might feel like they were not terminated justly, or they might not like that they were passed over for a promotion. These are people who might try to get revenge by posting negative posts on your company social media pages.
  10. Bullying – Additionally, you might find that someone on your staff is a bully. Are they posting these types of bully messages on your social media? This could be bad for your business.
  11. Government Spying – Though it might sound crazy, there are instances where law enforcement agents can use social media to learn more about suspects in crimes.
  12. Fake Websites – You might also find that someone is setting up a fake website, and then pretending to be from your company. When a customer goes to your site, they could be giving them information about themselves, including their email address, account numbers, and phone numbers.
  13. Taking Over Accounts – Do you remember when the Associated Press and 60 Minutes had their Twitter accounts hacked? The AP account tweeted that President Obama was attacked. In response, the stock market tanked within minutes, causing people to lose millions of dollars because of a fake tweet.
  14. Liability – You can use the privacy settings on Facebook to hide certain posts, but that doesn’t mean they cannot be used in a future legal case. In fact, studies show that Facebook posts are used as evidence in 1 out of 5 cases of divorce.

What should you takeaway here? It is that there is no such thing as a social media account that it totally private. Someone who has bad intentions or even a post that isn’t meant to be malicious could ruin your or your company’s reputation.

ROBERT SICILIANO CSP, is a #1 Best Selling Amazon author, CEO of CreditParent.com, the architect of the CSI Protection certification; a Cyber Social and Identity and Personal Protection security awareness training program.

Disinformation i.e. FAKE NEWS: How the Weaponization of Social Media Has You Conned

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This post takes a hard and honest look at whats happening right now. You either “get it” or you are a victim of whats going on. Victims who read this will trash it and deny the reality of what they read. Denial is warm and comfortable. The truth is cold and can hurt. And nobody likes to admit they are wrong, ever. So I expect plenty of haters.

“People are much like cattle or sheep; they just want to be led.”

The author of that controversial and maybe offensive quote is the author of this article. Maybe YOU aren’t like cattle or sheep, but most are. The problem with this sentiment is that some cowpokes and herders may use evil methods to lead their herd for their personal gain. In the digital age, this is done most effectively via disinformation weaponized with social media.

Here’s How It’s Done: 

Cambridge Analytica, on behalf of its clients, scientifically weaponized social media using disinformation to win elections. It was first tested in third world countries and then with Brexit and most recently to win the United States presidential election. Here’s a breakdown of what is believed to be the basis of how it used social influence to change hearts and minds.

Company leaders understood that the weaponization of social media is “the act of manipulating facts by spreading disinformation for propaganda”. This act is accomplished by;

  • a coordinated effort using viral memes,
  • emotionally charged videos,
  • and clickbait headlines.

Confidence Trick

Fundamentally, disinformation is a confidence trick or scam. The motivation of a conman is to influence their mark enough to gain the confidence of the victim. The conman wants to be trusted. Once the conman has the trust of their target, it’s like taking candy from a baby.

Divide and Conquer via Disinformation

The desired outcome of disinformation by its author is to divide and conquer or rule the persons who are manipulated by it. The Oxford definition of “divide and conquer” is the policy of “maintaining control over one’s subordinates or subjects by encouraging dissent between them”. In other words, from the perspective and motivation of the conman, “don’t trust them, trust me.”

I REPEAT: 

The desired outcome of disinformation by its author is to divide and conquer or rule the persons who are manipulated by it. The Oxford definition of “divide and conquer” is the policy of “maintaining control over one’s subordinates or subjects by encouraging dissent between them”. In other words, from the perspective and motivation of the conman, “don’t trust them, trust me.”

Can you see exactly how Divide and Conquer and don’t trust them, trust me is being played out every single day in our current political climate with the impeachment hearings? The administrations own cabinet, the people and professionals hired to do the job they are doing, are being deposed and are publicly confirming what was said in the call. The administration is saying don’t trust them, trust me. Thats pure Disinformation.

Disinformation i.e. Dezinformatsiya

Disinformation, fundamentally, is lying. Disinformation used to be spread by the spoken word only.  But with the invention of the printed word and the press, disinformation was spread using pamphlets, leaflets, books, magazines, political cartoons, and in planted clandestine newspaper articles. Agents of influence, political spies, and journalists can all be used to spread disinformation. Digitally, social media spreads disinformation like the proverbial wildfire.

The birth of the word “disinformation” comes from the Russian word (dez-inform-ahhT-see-ahh) dezinformatsiya. Joseph Stalin coined the term in 1923 derived from the title of the KGB black propaganda “special disinformation office” department. Disinformation was formally defined in the Great Soviet Encyclopedia in 1952 as “false information with the intention to deceive public opinion”.

Disinformation is meant to instill fear and confuse its intended target by blurring the lines between fact and fiction. Disinformation’s primary purpose is to spread conspiracy theories that isolate readers and viewers from alternative viewpoints to create a cloud of confusion and paranoia.

Disinformation in Mainstream Media

Can you see where in our culture, right now, which leg or legs of our media might isolate readers and viewers from alternative viewpoints to create a cloud of confusion and paranoia? If you can’t, then you are a victim of Disinformation. You are being led. You are sheep.

When you see disinformation, which is born a lie that you believe to be the truth, and you agree with it and then support it by liking it and sharing it, you are then a victim of it and a perpetrator of the confidence crime that the disinformation is.

The 5 P’s of Persuasion

Heres how minds are manipulated;

Persuasion

When you are of a particular belief…or persuasion…it means that you have already made up your mind. An example of this is of the Republican persuasion or the Democratic persuasion. Another definition of persuasion is the act of influencing another person to change their mind or to do something they might not do without your influence.

Psychographics

This is the study of people based on their aspirations, attitudes, and other criteria. It is especially the case in market research. The study of psychographics is a methodology that is used to describe a person based on their psychological attributes. The method has been applied to studying values, attitudes, personality, opinions, lifestyles, and interests.

Psychological Operations (PSYOPS)

Psychological operations, or PSYOPS, are used to convey certain pieces of indicators and information to an audience to influence their motives, objective reasoning, and emotions. It can ultimately affect the behavior of organizations, governments, individuals, and groups.

Psychological Warfare

The act of psychological warfare is the planned use of threats, propaganda, or other non-combat techniques during the danger of war or even during a war. It can also apply to any time of political unrest to demoralize, intimidate, or influence the behavior or thinking of the enemy.

Propaganda

Propaganda is defined as information that has no objectivity and is used to influence a specific audience or to further an agenda. This is often done by presenting selective facts to encourage a particular perception or synthesis, or by using loaded language to create an emotional instead of a rational response to the given information.

Propaganda Comes in Many Flavors.

White propaganda is information that is purposefully put out by a known transparent source and credited by its origin. The information intends to express a valid option of its author. An example would be a political ad put out by the “Jane Smith” political campaign designed to discredit her opponent and at the conclusion the video stating “Brought to you by the campaign to elect Jane Smith.”

Grey Propaganda is when the source of information is not expressed nor credited, and the identity of the source is concealed. The information shown does not have to be inaccurate as it could be true or false. An example might be a local small business putting out an ad about a competitor revealing the competitor uses inferior materials. This information may be correct, but the author, to avoid backlash, doesn’t want to admit they placed the ad.

Black propaganda is false information that is designed to look like it was created by those it is intended to discredit. For example, a meme or video that might appear to come from the Black Lives Matter network that may express images or video sanctioning black people attacking white people. Obviously, it is not in the best interests of a movement designed to accelerate civil rights to put out media of this kind. But if it says in the video “Brought to you by Black Lives Matter” and its spread via social media, it will inevitably spread disinformation to discredit the group.

Are You Sheep? 

The questions then are; Are you aware of what is disinformation? Or are you sheep? Don’t shoot the messenger please. I’m only trying to shine a light on the fraud that you might be a victim of.

ROBERT SICILIANO CSP, is a #1 Best Selling Amazon author, CEO of CreditParent.com, the architect of the CSI Protection certification; a Cyber Social and Identity Protection security awareness training program.

Youth Suicide on the Rise…is Social Media to Blame?

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A startling new study shows that youth suicide is on the rise, and it has risen in dramatic fashion.

Data from the National Poison Data System shows that there were more than 1.6 million cases of kids from 10 to 24-years old attempting suicide by poison during the time between 2000 and 2018. A shocking 70 percent of these attempts were done by females. There was also a huge spike in the rate of attempts at suicide among those aged 10 to 15.

When we look at the individual years from 2000 to 2018, we can see that suicide rates were fairly steady…up until 2011. However, from 2011 and beyond, there has been a huge increase. In some cases, it is as much as 300 percent. So, we have to look at reasons for this.

During that time, there were several societal changes, which certainly could impact these numbers, specifically social media and smartphones becoming something that youth are using every day. There are several studies that can correlate this theory. In simple terms, these studies show an increase in suicide among youth aged 12 to 17 and an increase in social media screen time. However, this was no correlation between the two when looking at suicide rates among adults.

This author personally knows, or sadly knew many who have committed suicide and they range in ages from 10 years into adulthood. All had one thing in common, and insatiable appetite for social media use. There is article after article that links social media use with depression. When many of us are on social media, our inclination is to compare ourselves to others. A quote that rings true is “Comparison is the thief of joy” which is so sadly true.

This study does not totally nor unequivocally establish that social media use causes suicide, of course, but there is certainly a clear connection. When you are looking at more than a million kids who are at risk of suicide, it is important that parents understand this. Everyone has a tough time in their teen years, which parents understand, but what they don’t understand is being a teenager and totally connected to their peers via digital devices 24/7 with many of their peers being MEAN to them!  Doctors, who are supposed to help, don’t understand the digital aspect of this, either.

The findings of these studies are also in line with other research on suicide, which is the second leading cause of death for people from age 10 to 24. A tween or teen will full unfettered access to a smartphone and social media is the equivalent of handing them the keys to the car prior to knowing how to drive or even giving them a loaded gun.

A separate study as reported by HuffPo shows a great correlation to all of this, too. In this study, which looked at emergency room records, it was noted that suicide attempts as well as suicidal thoughts doubled from 2005 to 2017. More than 40 percent of these were for children from 5 to 12-years old.

All of these studies also show that parents are pretty clueless about this. In fact, research shows that about 50 percent of parents who have children who have considered suicide are totally in the dark about it.

Something has got to be done about this, of course, before it gets out of (actually it already is) control. Support and awareness about mental health is certainly a step in the right direction, but parents also must be aware of the great increase of suicide and attempted suicide rates among teens and realize that their child is just at risk of this as any other children. Parents can also do things like limiting their children’s access to medications in the home. It is also important for parents to learn the warning signs and understand that even young kids, who are not yet teenagers, can still have thoughts of suicide. Talking to your kids about it is always a good idea. Taking their phone away is a better idea. Adults too. Stop the madness!

Robert Siciliano personal security and identity theft expert and speaker is the author of Identity Theft Privacy: Security Protection and Fraud Prevention: Your Guide to Protecting Yourself from Identity Theft and Computer Fraud. See him knock’em dead in this Security Awareness Training video

New Phone Scam Scares with Social Security Sham

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We all get scam phone calls, but the newest one is meant to scare. When you pick up the phone, you get a message that your Social Security number is suspended due to suspicious activity, and then prompts the victim to speak with an agent to get help.

The FTC makes something very clear: your Social Security number cannot be suspended for any reason, so any call that states your SSN is under suspension is a scam. What they are really trying to do is to trick you into giving them your actual Social Security number along with information such as your birthday and bank account number. 

This scam is just a tricky variation of a scammer’s trick that often works. In this case, they are trying to scare you first, and then offer to help…but in reality, these scammers are trying to steal your information.

Remember These Social Security Facts

If you get a call about your Social Security number, you should remember the following:

  • The Social Security Administration only calls from one number: 800-772-1213.
  • A Social Security Number cannot ever be suspended.
  • The Social Security Administration won’t ever threaten an arrest.
  • You will probably NEVER get a call from the SSA.

Also, of course, remember this: NEVER give your SSN to someone who contacts you that you don’t know.

The Scam

There are a few variations of this scam. The first is that they call and say that your SSN is suspended due to suspicious activity. They then say, if you want to know more about the case, press 1. When you do, of course, you are connected to an agent who is trained to get your information.

Another variation of this scam is a bit more aggressive. In this case, it states that law enforcement has suspended your Social Security number because of suspicious activity. You are advised to call a toll-free number immediately and verify your SSN. The scam also claims that if you do not call the number, an arrest warrant will be issued, and you, of course, would be arrested. Though not everyone will get one of these calls, if you do, you should definitely pay attention. Again, the SSA would never suspend a Social Security number, nor would it threaten to arrest you. It’s also good practice to never give you SSN to anyone who asks for it over the phone. Instead, hang up and go on with your day.

Robert Siciliano personal security and identity theft expert and speaker is the author of Identity Theft Privacy: Security Protection and Fraud Prevention: Your Guide to Protecting Yourself from Identity Theft and Computer Fraud. See him knock’em dead in this Security Awareness Training video.

14 Social Media Disasters Ready to Strike

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There are many ways that you or a small business could get caught up in a social media disaster. Can you think of any off the top of your head? If you are like most of us, probably not. Here are 14 ways that you could be in danger:

social-media-privacy-security

  1. A Terrible Online Reputation – Do you keep a watchful eye on you or your business’ Facebook page? Are people posting to it? Are your staff? Even things that seem good-natured at first can be taken the wrong way by friends or potential customers.
  2. Racy Images or Text – If you or your employees are sharing racy text or images on social media, it could negatively affect your life or business. Though you definitely can’t control what they are posting, you can certainly educate them on the smart use of social media. Typically, these things happen because someone is ignorant about it, not feeling malicious. Even something as innocent as sharing a scantily clad photo of themselves while at work or play could give you or your company a bad name.
  3. Imposters – You might be surprised, but there could be someone out there posing as you or your business. So, make sure to patrol the internet to see if anyone is using your company’s logo or name. This even includes phony websites. Set up a Google Alert to notify you if your name or your business name appears online.
  4. Financial Identity Theft – It might seem harmless to post a photo of your employee’s puppy on your company website, but it could lead to financial identity theft. How? Well, if you post the photo, you surely would post the name of the cute little guy, and many people use their pet’s names as their passwords or answers to security questions. With that name, now identity thieves could have one more piece of the pie that they will use to hack into a financial account. Post pics of puppies all day long, just don’t use their names.
  5. Photo Geo Tracking – When you post photos, make sure that the GPS technology is off. This way, criminals can’t use it to find you or your employees addresses. Yes, GPS technology can save lives, but it can also ruin them.
  6. Robberies at Home – Make sure to educate your family or staff about the dangers associated with posting business or vacation travel information on social media. Burglars often use social media as a way to find a good house to break into. If they know Bob in accounting is out of the office and on vacation, they also know that he is likely not home, making his house a target.
  7. Corporate Snoops – It’s also possible that a spy could set up a page on Facebook, post as an employee of a well-known company or other branch, and then attract your real employees to a fake group. This way, he knows that they could give him sensitive information about your business, as they see him as trustworthy.
  8. Sex Offenders – Know who you are talking to online. Also, make sure to tell your staff to be careful when communicating with someone new. This person could be a sex offender, or worse.
  9. Attack of the Badmouth – At some point or another, you will get a disgruntled employee. Perhaps this person believes that they were unjustly terminated, or maybe they still even work for you. Employees who believe they have been “picked on” might try to get revenge by posting a bad review or blog about your company.
  10. Bullies – You might also find that one of your friends or employees is a bully. Are they posting bullying comments on your social media sites? If so, it could be bad for business.
  11. Government Spies – Even if it seems outlandish, many reports say that there are certainly law enforcement agents of the U.S. government that use social media to learn more about criminal suspects.
  12. Fake Sites – Someone could set up a fake site and pretend that they are from your business. When customers go to that site, they unknowingly give information about themselves, such as account numbers, email addresses, and phone numbers. Now, the bad guys have access to this information.
  13. Account Takeovers – You might remember when the show 60 Minutes, the Associated Press and others had their Twitter account hacked. The AP tweet that got out, claimed that then President Obama had been attacked at the White House. The stock market dropped significantly causing billions in losses as a result. If it can happen to the AP, it can certainly happen to you.
  14. Liability – Though you can use Facebook’s privacy settings to hide posts, that doesn’t mean that they can’t be used in some type of legal case. And studies show that Facebook is being used as evidence in 1 out of 5 divorce cases.

What is the takeaway here? It’s that there is no such thing as a fully private Facebook page just because you might have all of the privacy tools in use. A person with bad intentions, or your own ill conceived posts or a skilled hacker can still get in and ruin your good earned reputation.

Robert Siciliano personal security and identity theft expert and speaker is the author of 99 Things You Wish You Knew Before Your Identity Was Stolen. See him knock’em dead in this identity theft prevention video.

Protect Your Company with This Social Media Security Advice

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Social media is an excellent tool for small businesses, yet, the use of social media by small business staff can definitely put the company in danger. Many small business owners and managers don’t realize this.

Recently, I was talking to employees of a credit union about what to do in a robbery. Before this presentation, police officers had staged a robbery in the same credit union. The fake robbery was so real, some of the tellers were brought to tears, thinking they were really getting robbed.

After they were filled in on what was happening, everyone on the team discussed it. One of the most telling moments is when one of the tellers shared her story. During the mock robbery, one of the “robbers” handed a teller a note. It said this: “Your husband works at Pine Street Motors. We kidnapped him this morning. He is being held at another location. If you hit the alarm and notify police, he’s going to be killed.”

How did the bad guys know that her husband worked at Pine Street Motors? They simply looked online. They found the name of the bank, and then found out that the teller was listed as working at the bank on social media. Her social media account was connected to her husband’s, and his account said that he worked at Pine Street Motors.

Yes, it was that easy.

Here are some tips for social media that you might want to share with your staff:

Don’t Tell the Internet Where You Work

Tell employees that it’s not a good idea to share too many details about their work on social media pages. Though you can’t stop them from adding their employer on Facebook, you can tell them how this information can be used against them and the company. Make sure that they understand that this information could backfire and harm everyone involved.

Teach Your Staff How to Use Privacy Settings

You should also teach staff how to manage their social media privacy settings. Ideally, they should have maximum protection on every account. The default settings are lacking, and those put them at risk for hacking. You should also tell them that even the highest settings that social media sites have won’t keep everyone out. However, this level of protection is better than nothing.

Create a Workplace Policy for Social Media Use

Set up a policy in your workplace for social media use. Make sure this policy covers what employees associated with your company can say and what is totally prohibited.

Stop Banning the Use of Social Media in the Office

The moment you ban the use of social media at work, that’s the moment that someone will sneak around and do it anyway. This, of course, leads to dangerous things, as they can try getting around the firewall and other things that make your network vulnerable.

Train Your IT Team

 Finally, make sure that your IT team is up to date on the latest ways to combat online-security issues. These teams must also know about the security risks that your business faces due to social media.

Additionally, the policy for employee social media use should be examined and updated quite regularly, and make sure to enforce it, too. Invest in anti-virus protection and make sure that all operating systems and browsers are always kept up to date when updates become available.

Investigators Using Social Media to Find Missing Children

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Gone are the days when social media is only used to share what you had for dinner or announcing to the world that you are headed to the gym. But social media has become a platform for any and everyone to say what’s on their mind, and sometimes that’s great, but all too often it isn’t. Social is significantly lacking in decorum. But at least some are using social for good.

These days, law enforcement is using social media to find missing children.

Washington, DC police are leading the way on this. In 2017, alone, the district is averaging about 190 missing kids a month. By using social media, information about the children is getting out quickly. Previous to this, the district was issuing press releases, but with social media, there are now thousands of people getting information about these children.

This new way of spreading the word is helping to find missing children, for example a Twitter user recently created a screenshot of several missing person’s flyers. She then shared the tweet with her followers, and it received over 108,000 retweets. It also, however, raised the red flag that these girls might be the victims of a human-trafficking scheme.

DC police admits that missing children are vulnerable to this type of exploitation, but are quick to point out that there is no evidence that these missing people were linked to any type of known human trafficking scheme.

Other groups, such as the Black and Missing Foundation, are also using social media to share leads, but still use traditional media, too. For instance, in 2012, a missing teen in New York was found in a matter of hours after her story appeared on the television show, The View.

Thanks to this new way of making the public aware of missing kids, DC police are seeing results. During the last two weeks of March, for instance, eight children were found after their stories were shared on social media.

Robert Siciliano personal security and identity theft expert and speaker is the author of 99 Things You Wish You Knew Before Your Identity Was Stolen. See him knock’em dead in this identity theft prevention video.

Stop being a Social Media Idiot

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Leave personal details off your Facebook page.

14DDoes the whole world—or even your private circle, many of whom you haven’t seen in person for years, or even at all—have to know you’re laid up from hernia surgery (i.e., vulnerable, defenseless)?

Try this experiment for a week: Assume that the only visitors to your Facebook are 1) future possible employers, 2) master gossip spreaders and reputation bashers, and 3) your future in-laws (if you’re not married). This should really change the game plan of how you post.

Never send naked photos of yourself.

Not even to your significant other. After all, in many cases of leaked nude images…the significant other is the leaker! If your lovey-dove wants to see you in your birthday suit, then present yourself that way in person—after you know for sure all the cameras in the room are turned off.

Enough with the selfies.

It’s gotten to a point where all selfies look alike: Some doofus holding up the phone and staring INTO the phone. Whatever happened to the nice images of yesteryear, where someone, posing nicely, was facing the viewer? Selfies are fine if you’re showing off your abs when the selfie next to it of 90 days ago shows the Pillsbury Dough Boy, but please, nobody is special enough to justify endless selfies, including those for which you corralled a bunch of people to take part in it.

Instagram is not for food images.

Don’t waste your time. Think “borrrrrring!” Who really wants to see your beet salad? If you want to promote your recipe skills, start a website.

“Like” only recent posts.

Nobody pays attention to likes on old posts.

Cross out cross-posting.

Post an item on your Snapchat story, then put it in a private message…NOT.

No ODRs, no oversnapping.

Avoid opening but not replying on Snapchat. Avoid double-snapping someone.

Say no to screengrabbing.

Read that again. Don’t grab a Snapchat unless you want the sender to know who did it.

For parents…

Be mindful of commenting on your teenagers’ pages. Be sincere if you must, like a congratulations for qualifying for the state wrestling finals.

Robert Siciliano CEO of IDTheftSecurity.com, personal security and identity theft expert and speaker is the author of 99 Things You Wish You Knew Before Your Identity Was Stolen. See him knock’em dead in this identity theft prevention video.

Hacking the CEO with Social Media

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If the super big wigs could get their social media accounts hacked, you can too. If you can believe it, the Twitter accounts of the following were recently hacked:14D

  • Google CEO Sundar Pichai
  • Yahoo CEO Marissa Mayer
  • Oculus CEO Brendan Iribe
  • Twitter co-founder Jack Dorsey

Shouldn’t these CEOs know how to prevent getting hacked? One little slip could let in the cybercriminals: reusing the same password.

Times have really changed. During the good ‘ol days, employees barely knew the CEO. Sometimes he was faceless, and at most, they received form letters from him…or her. Nowadays, company workers know the names of the CEO’s grandkids, new puppy, where they spent their last vacation, complete with photos.

CEOs want a human connection to their company’s worker bees and hence, many are very active on social media—so active, in fact, that they hardly think of security…like using old passwords for new accounts and/or using the same password for multiple accounts…and/or using an easily crackable password.

Other mistakes CEOs make:

  • Posting personal information—way too much, more than enough for hackers to use against them.
  • This includes names of kids and vacation destinations, details about hobbies, relatives and other personal data.
  • Inclusion of personal information on a professional social media profile.

That may all sound innocent and just a way for CEOs to humanize themselves, but the more personal information they share with the world, the easier it is for cybercriminals to bust in. Crooks can often easily obtain the CEO’s e-mail and send a message that appears innocent, but has a link or attachment that the recipient is lured into clicking.

Once clicked, the attachment or e-mail unleashes malware, giving the crook control of the CEO’s computer. So even if the CEO has a unique and very strong and long password for each social media account, all it takes is a moment of having their guard down and hastily clicking a malicious link or attachment to get infected.

The hacker may have many motives for breaking into an account, and this includes posing as the CEO and posting items on the social media account with the hopes of damaging the CEO’s reputation.

Robert Siciliano personal security and identity theft expert and speaker is the author of 99 Things You Wish You Knew Before Your Identity Was Stolen. See him knock’em dead in this identity theft prevention video.

Case allows Employees to run amok on Social Media

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Lesson learned: If you run a fast-food restaurant or any company for that matter, you’d better treat your employees right. After all, they have a legal right to tweet all they want about you.

14DA Chipotle Mexican Grill in Havertown, PA, had a ban in place: Employees are prohibited from using social media to spread “inaccurate information” or “disparaging, false or misleading statements.”

But the National Labor Relations Board recently deemed that this rule violates federal labor law, even though an employee, James Kennedy, had tweeted less-than-favorable information about working conditions and had also circulated a petition (that the franchise tried to ban).

Chipotle violated the NRLA, according to the administrative law judge, when it demanded that Kennedy cease tweeting and delete the other tweets.

Another violation on Chipotle’s part was the firing of Kennedy, who had refused to stop circulating a petition among coworkers after a manager ordered him to do so. Kennedy’s use of social media was a protected activity under the law, and so was his circulation of the petition. The establishment was ordered to reinstate Kennedy and pay him lost wages.

Just what exactly was Chipotle’s rule about circulating a petition? It barred employees from doing this even during non-working hours and within visual or hearing range of patrons.

Chipotle was ordered by the NLRB to reverse its rules pertaining to social media and solicitation of petitions. And believe it or not, Chipotle even had a policy in place that banned discussing politics on the job. This ban, too, was lifted, courtesy of NRLB’s order.

Chipotle corporate was also required to make sure that all of its employees in the U.S. would be made aware of these policy reversals.

As of August 19, neither Chipotle nor its legal team have responded to any requests to comment.

Frankly, as an employer, this ruling is scary. And knowing employees often blather on about anything and everything, this ruling may open a can of worms that can’t be put back in.

Robert Siciliano personal security and identity theft expert and speaker is the author of 99 Things You Wish You Knew Before Your Identity Was Stolen. See him knock’em dead in this identity theft prevention video.